MBA Experience Event - online

From Code to Consciousness: Decoding the GenAI Era

What happens when machines start to act a little too much like us?
Join us and find out.

Our Online MBA Experience Event offers a dynamic and interactive glimpse into how we teach, learn, and lead in the digital age. Whether you're exploring our Online Executive MBA or Global Executive MBA, this session is your opportunity to discover the programme that aligns with your ambitions.

You’ll get a first-hand look at the exceptional quality of our content, the expertise of our faculty, and the insights of our industry guest speakers—all from the comfort of your home or wherever you are in the world.

Event Details

• Date: Thursday, 11 September 2025
• Time: 7:00 PM – 8:30 PM (CEST)
• Location: Online (via Zoom)

Workshop Highlight: From Code to Consciousness: Decoding the GenAI Era
Led by Vlerick Professor Martin Butler, this thought-provoking session explores the evolution of artificial intelligence, from rule-based systems to generative models that create, innovate, and even surprise us.
Discover what this shift means for your business, your role, and the future of intelligent work. We’ll take a fast-paced yet insightful dive into the mind of modern AI: where it began, how it "thinks," and where it’s headed next.

Curious about the future of AI and your place in it?
Join us online and take the first step toward transforming your career with a Vlerick MBA.

Speaker

Martin Butler

Professor of Management Practice

Martin Butler lectures in digital transformation, digital resilience and technology futures.