Shares his vast sales expertise and insights with Masters students at Vlerick
Adam Rapp is a professor of Marketing at Ohio University and founding partner at the Sales and Leadership Development Group.
His research focuses on buyer-seller relationships at the B2B level and the factors that influence the performance of salespeople, sales teams and sales organisations. He’s also interested in salesperson-technology research and customer relationship management. Adam’s work has featured in textbooks, industry magazines and academic journals and he has presented at renowned institutions including Harvard and Columbia.
Adam has taught in Belgium, Greece, Colombia, Chile, China amongst other countries – and at Kent State University, Clemson University and The University of Alabama. He’s won several awards for teaching and knowledge dissemination.
Before moving into academia, Adam spent several years in the market research industry, working with companies like Ecolab, AchieveGlobal, Berlex, Alabama Power, Kraft, Georgia Pacific, FOX News, and Kimberly Clark.
At Vlerick, Adam teaches sales and service innovation on our Masters in Marketing & Digital Transformation and the sales and business development course. He also works closely with the Sales Club.
Frontline employee ambidexterity
Service and customer satisfaction