Is an expert in digital marketing and online social interactions
Andreas focuses on the activation of social interactions within online environments. He investigates online consumer reviews and deceptive communication – including online word of mouth, fake reviews, fake news, service recovery and customer relationship management. He also explores social networking, social capital and wellbeing, as well as artificial intelligence, big data analytics and personalisation in marketing.
With over 15 years’ teaching experience, his work has been published in a number of respected scientific journals. He has also featured in newspapers, radio shows and television – and is regularly invited to speak at events.
Before joining Vlerick, Andreas worked as a Professor of Marketing at Toulouse School of Management – and held similar roles at Montpellier Management and EM Strasbourg Business School. He was also a visiting scholar at the LMU Centre for Advanced Management Studies in Munich, the University of Pavia, Bucharest University and Copenhagen Business School.
At Vlerick, Andreas teaches digital marketing and analytics, data-driven marketing and customer centricity on our Masters programmes. He also heads up our Digital Marketing programme.
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