desktop-hero-Andreas-Munzel

Andreas Munzel

Associate Professor of Marketing

Is an expert in digital marketing and online social interactions

Andreas focuses on the activation of social interactions within online environments. He investigates online consumer reviews and deceptive communication – including online word of mouth, fake reviews, fake news, service recovery and customer relationship management. He also explores social networking, social capital and wellbeing, as well as artificial intelligence, big data analytics and personalisation in marketing.

With over 15 years’ teaching experience, his work has been published in a number of respected scientific journals. He has also featured in newspapers, radio shows and television – and is regularly invited to speak at events.

Before joining Vlerick, Andreas worked as a Professor of Marketing at Toulouse School of Management – and held similar roles at Montpellier Management and EM Strasbourg Business School. He was also a visiting scholar at the LMU Centre for Advanced Management Studies in Munich, the University of Pavia, Bucharest University and Copenhagen Business School.

At Vlerick, Andreas teaches digital marketing and analytics, data-driven marketing and customer centricity on our Masters programmes. He also heads up our Digital Marketing programme.

Who am I?

  • Associate Professor of Marketing at Vlerick Business School
  • Habilitation à Diriger des Recherches (a French accreditation to allow doctoral student supervision) at Toulouse Capitole University
  • Doctor in Management Sciences at the University of Munich, Germany
  • Master of Business Research at the University of Munich, Germany
  • Master/Diploma in Management at the University of Strasbourg, France and the University of Tübingen, Germany
  • Editorial Board Member at the Journal of Service Management and the Journal of Business Research
  • Management Trainer at Unilever and Horvath & Partners

My expertise

  • Digital marketing
  • Big data capabilities in marketing
  • Word of mouth
  • AI-enabled applications in marketing (e.g., chatbots, autonomous cars)
  • Consumer empowerment, happiness and well-being
  • Deceptive communication (fake online reviews, fake news)

Get in touch!

Andreas Munzel

Andreas Munzel

Associate Professor of Marketing