Annika Jung

Annika is a doctoral researcher whose focus is the intersection of data and human decision-making in marketing. She works in close collaboration with Professor Bart De Langhe.

Data-driven decision-making is – understandably – a huge focus for marketing teams. However, while metrics, algorithms and technology are important, too much focus on these can lead to organisations losing sight of people, psychology and decision-making.

Annika’s research aims to clarify exactly how managers interpret data and work with it. It explores how their interpretations influence downstream marketing judgements and decisions – and it delves into debiasing solutions.

Prior to her academic career, Annika was a product manager for a web hosting company.

Who am I?

• Doctoral Researcher at Vlerick Business School
• Master in Human Decision Science at Maastricht University, the Netherlands
• Bachelor in Marketing at Baden-Württemberg Cooperative State University (DHBW), Germany