David Schamari

Doctoral Researcher, Marketing and Supply Chain Management

David Schamari is a doctoral researcher at Vlerick. He focuses on sustainable relationships between supply chain partners and how they can impact reputational spillovers. He’s also studying the management of reputational risks within the supply chain.

Digitisation allows greater transparency in trading and supply chains, making it easier to trace goods and raw materials. These advances in technology – as well as increasing consumer consciousness – have made the sustainability of production, supply chains and business relationships increasingly important.

Dependencies between supply chain members and business partners increase the chance of positive reputational spillovers – but also the risk of negative ones. Understanding these reputational risks is crucial to developing best practices to mitigate them.

In his PhD, David tries to get to the bottom of the reputational transmission effect. His aim is to develop mechanisms to mitigate reputational risk in supply chains.

Before beginning his academic career, David spent two years working as a strategy consultant.

Who am I?

  • Doctoral Researcher at Vlerick Business School and Ghent University
  • Visiting researcher at the Marketing Department of the University of Otago, New Zealand - under Sergio Biggemann and Rob Aitken (2019-2020)
  • Master in International Business Management at Newcastle University, UK
  • Bachelor in Agricultural and Industrial Engineering at the University of Applied Sciences Bingen, Germany

My expertise

Reputation management

Supply chain risk management

B2B Marketing