Exploring the impact of marketing on business and society.
Fred Lemke plays a key role in teaching marketing at Vlerick. He leads management workshops on the interface of marketing, sustainability, innovation, value creation, customer experience, and reputation. He is the Director of the Strategic B2B Marketing programme. He leads the marketing course on our Online MBA programme and teaches on our Masters in Marketing & Digital Transformation.
An expert in marketing and sustainability, Fred regularly speaks at international conferences. He explores topics that impact modern business and wider society – and typically considers business challenges against a supply chain and multiple-stakeholder background. He publishes his research in both practitioner magazines and high impact academic journals.
Fred is also involved in externally funded research projects, including Understanding food value chain, network dynamics and consumers (EU, Horizon 2020) and Enhancing food safety and security of maize and rice in Vietnam (British Council Newton Fund).
Alongside his academic work, Fred acts as a management consultant for international companies, specialising in strategic marketing and moving from a product-focused to a customer-centric mindset.
Who am I?
Customer experience management
Corporate Social Responsibility
Supply chain resilience
Reputation and risk management