Gino Van Ossel

Adjunct Professor of Marketing

One of Europe’s thought leaders in retail management and shopping behaviour in the digital age.

Gino Van Ossel has an unrivalled understanding of the customer journey – from buying intention to purchase and beyond. Over the past 20 years, he’s broadened his expertise from retail marketing to retail management, focusing on omnichannel and e-commerce, and he’s regularly asked to comment on retail and consumer issues in the media.

Gino advises branded goods manufacturers on channel management and go-to-market strategy – and has worked for major organisations including Adobe, Ahold Delhaize, Allianz, Carrefour, Daikin, Hema, Mercedes, Metro, Q8, Samsung, Toyota and UPS.

His research strikes a fine balance between academic concept and practical relevance – and he has presented it to audiences in more than 25 countries, across four continents. His book, Omnichannel in Retail, won both Marketing Book of the Year and Management Book of the Year in the Netherlands – to date the only book to win both titles. His next book, Optichannel retail: beyond the digital, also won Marketing Book of the Year. 

At Vlerick, Gino teaches on the Vlerick Retail Programme and the Masters in Marketing Management & Digital Transformation. In 2019, he received a Best Teacher Award. 

Who am I?

  • Adjunct Professor at Vlerick Business School
  • Masters in General Management at Vlerick Business School
  • Masters in Germanic Philology and Masters in Applied Economics at Ghent University
  • Board member at the Dutch Trade Marketing Association
  • Member of the Advisory Board at Globetrade, TRIBÙ, Maison Lab/Trendy Fashion Outlet and Mr. Georges
  • Jury chair at the Retailer of the Year Mercury Award (by Comeos) and the Belgian Omnichannel Award (by RetailDetail)

My expertise

  • Retail management
  • Omnichannel
  • Optichannel
  • E-commerce
  • Shopping behaviour
  • Trade marketing

Get in touch!

Gino Van Ossel

Gino Van Ossel

Adjunct Professor