Hamza Aurangzeb is currently a doctoral researcher at Vlerick and Ghent University. He’s researching the psychological foundations of capabilities in entrepreneurial ventures, a topic which involves human cognition, strategy and entrepreneurship.
In the first phase of this research, he’s conducting qualitative research into how CEOs of young ventures make strategic decisions – and how these decisions affect the development of certain capabilities. Next, he will validate the findings of this qualitative research using quantitative methods.
Before starting his PhD, Hamza was a researcher at Vlerick. He carried out applied research on topics such as consumer attitudes towards privacy, innovative pricing models in healthcare and the implementation of e-government – all in collaboration with industry partners.
Before his academic career, he worked as a consultant for a customer engagement consultancy specialising in the pharmaceutical industry. In this role, he focused on market research, data analysis and data visualisation.
Behavioural approaches in strategy
Strategic change in young ventures
Survey-based quantitative research
Interview-based qualitative research