Hamza Aurangzeb

Hamza Aurangzeb is currently a doctoral researcher at Vlerick and Ghent University. He’s researching the psychological foundations of capabilities in entrepreneurial ventures, a topic which involves human cognition, strategy and entrepreneurship.

In the first phase of this research, he’s conducting qualitative research into how CEOs of young ventures make strategic decisions – and how these decisions affect the development of certain capabilities. Next, he will validate the findings of this qualitative research using quantitative methods.

Before starting his PhD, Hamza was a researcher at Vlerick. He carried out applied research on topics such as consumer attitudes towards privacy, innovative pricing models in healthcare and the implementation of e-government – all in collaboration with industry partners.

Before his academic career, he worked as a consultant for a customer engagement consultancy specialising in the pharmaceutical industry. In this role, he focused on market research, data analysis and data visualisation.

Who am I?

• Doctoral researcher at Vlerick Business School
• Masters in Marketing & Digital Transformation at Vlerick Business School
• Bachelor in Accounting & Finance from Lahore University of Management Sciences, Pakistan