Jean-Louis Sterckx is a doctoral researcher whose research comprises a number of projects at the intersection of marketing, psychology, technology and business. His doctoral research has three core areas of focus.
The first is how increasingly complex digital environments affect consumer decisions about privacy. The second is ways in which virtual reality (VR) can be used in sales training. His third area of interest is how perceptions of marketing investments are affected by the way digital advertising platforms present return on investment (ROI).
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