Joeri Van den Bergh

Adjunct Professor of Marketing

Joeri Van den Bergh is Co-founder and Managing Partner at InSites Consulting. As a member of the marketing team, he develops keynote content for in-company workshops, papers, articles, blogs, team building events and marketing stages around the world.

He has more than 20 years’ experience in marketing research and advising on marketing communications – such as advertising, sponsoring, PR and branding – and specialises in kids and youth marketing. Joeri started his research career at Vlerick – and his work has been published in various academic journals. He’s also co-authored international handbooks by Pearson/Financial Times on future consumer trends and marketing communications.

Joeri wrote the American Marketing Association’s (AMA) Book of the Year 2012 on branding to Generations Y and Z, How Cool Brands Stay Hot. This bestselling book has had three editions and has been published in 10 languages.

Joeri regularly shares his NextGen expertise at global marketing and research conferences and in-company training events.

Who am I?

  • Adjunct Professor at Vlerick Business School
  • Masters in Marketing Management at Vlerick Business School
  • Masters in Applied Economics at VLEKHO, Brussels
  • Elected Master Marketeer by STIMA (2012)

My expertise

  • Consumer psychology
  • Consumer marketing
  • Branding
  • Online marketing
  • Kids, teens and youth marketing