Joeri Van den Bergh
Adjunct Professor of Marketing
Joeri Van den Bergh is Co-founder and non-executive partner at Human8.
He has more than 20 years’ experience in marketing research and advising on marketing communications – such as advertising, sponsoring, PR and branding – and specialises in kids and youth marketing. Joeri started his research career at Vlerick – and his work has been published in various academic journals. He’s also co-authored international handbooks by Pearson/Financial Times on future consumer trends and marketing communications.
Joeri wrote the American Marketing Association’s (AMA) Book of the Year 2012 on branding to Generations Y and Z, How Cool Brands Stay Hot. This bestselling book has had three editions and has been published in 10 languages.
As a globally recognised thought leader in consumer trends and young generations, Joeri regularly shares his NextGen and sustainability expertise at global marketing and research conferences and in-company training events.
Who am I?
- Adjunct Professor at Vlerick Business School
- Board member VRT
- Masters in Marketing Management at Vlerick Business School
- Masters in Applied Economics at VLEKHO, Brussels
- Elected Master Marketeer by STIMA (2012)
My expertise |
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