Harnessing the power of big data and analytics in all areas of marketing.
Philippe Baecke has a strong expertise in big data analytics. In his research he finds creative ways to integrate data – including browsing, text, geographical and social network data. This can then be applied in marketing, operations and finance. His research also features ad targeting and measurement – and has been published in several peer-reviewed journals.
Over the years, he has assisted several companies with their data and analytics strategy and projects, at both strategic and operational levels. These include KBC, ING, Ageas, Telenet, Mobile Vikings, Dunnhumby/Tesco (London), Bisnode, BIG, and Sanoma.
Big data and artificial intelligence
Customer relationship management
Network analysis and spatial modelling