Philippe Baecke

Associate Professor of Marketing

Harnessing the power of big data and analytics in all areas of marketing.

Philippe Baecke has a strong expertise in big data analytics. In his research he finds creative ways to integrate data – including browsing, text, geographical and social network data. This can then be applied in marketing, operations and finance. His research also features ad targeting and measurement – and has been published in several peer-reviewed journals.

At Vlerick, Philippe teaches on our Masters and Online MBA programmes. And he’s the Programme Director of our Masters in General Management, Business Analytics & AI track, as well as two executive programmes.

Over the years, he has assisted several companies with their data and analytics strategy and projects, at both strategic and operational levels. These include KBC, ING, Ageas, Telenet, Mobile Vikings, Dunnhumby/Tesco (London), Bisnode, BIG, and Sanoma.

Who am I? 

  • Associate Professor, Partner and Director of the Masters in Marketing & Digital Transformation at Vlerick Business School 
  • Adjunct Lecturer at Trinity Business School, Ireland 
  • Professor at the University of Namur 
  • Doctor in Applied Economics, Ghent University 
  • Advanced Master in Marketing Analysis, Ghent University 
  • Master in Applied Economics, Ghent University 

My expertise

  • Big data and artificial intelligence
  • Digital marketing
  • Customer relationship management
  • Sports analytics
  • Network analysis and spatial modelling
  • Advertising analytics
  • Demand forecasting

Get in touch!

Philippe Baecke

Philippe Baecke

Professor of Marketing