Pieterjan Bouten

Entrepreneur in Residence

Pieterjan Bouten began his career at Netlog and Accenture. Then in 2010, he co-founded his first company, the mobile development agency, In the Pocket. A year later, he partnered Louis Jonckheere and Peter Minne to co-found Showpad, a platform for sales teams.

Today, as CEO of Showpad, Pieterjan leads a 250-strong team across locations in Ghent, London, Portland and San Francisco. They serve more than 1,000 customers worldwide – including Xerox, Coca-Cola and Roche. He remains on the board of In the Pocket, and is an Entrepreneur in Residence at the Vlerick Entrepreneurship Academy.

Who am I?

  • Master in International Business at HUB-EHSAL
  • Master in Communication Sciences at KU Leuven
  • Co-founder and board member of In The Pocket

My expertise

Digital transformation


International expansion

Organisational culture


Get in touch!