Xavier Baeten

Professor of Management Practice in Reward and Governance

Highlighting the vital role of rewarding in helping organisations deliver their strategy and gain competitive advantage.

Xavier Baeten’s interests include stakeholder engagement, materiality, executive rewards, responsible rewards, aligning rewards with company strategy and culture, reward communication, flexible rewards, and pay-for-performance. He has a strong interest in the implications of digital transformation and corporate sustainability on rewards. He bridges theory and practice by combining a strong academic record with close collaboration with a large number of organisations.

He heads our Centre for Excellence in Strategic Rewards and Executive Remuneration Research Centre. He teaches Corporate Sustainability and Responsibility in our Masters and MBA programmes, and Compensation & Benefits on our executive programmes.

Xavier helps organisations develop reward strategies - and he’s an independent member of remuneration committees and advisory boards. He’s a member of the remuneration committee of VGD, he chairs the Impact & ESG Committee of Junction Growth Investors, and he’s a member of the Socially Responsible Investment Board and the External Sustainability Board of KBC. He speaks frequently at industry and academic events.

Who am I?

  • Professor of Management Practice, Partner and Head of Business Development for the Netherlands at Vlerick Business School
  • Doctor in Applied Economic Sciences at Ghent University
  • Master in Tax Legislation and Accountancy at Vlerick Business School
  • Master in Applied Economics at Ghent University 
  • Member of the Editorial Advisory Council at the Journal of Total Rewards

My expertise

  • Sustainability
  • Stakeholder management and materiality
  • Executive remuneration
  • Strategic rewards and reward strategy
  • Pay-for-performance

Get in touch!

Xavier Baeten

Xavier Baeten

Professor in Reward & Sustainability