Building purpose-driven organisations

The new frontier

Koen Dewettinck

By Koen Dewettinck

Professor of Human Resources Management

05 October 2022

Purpose can provide a North Star for an organisation – a consistent point of reference in an otherwise changeable business environment. It also creates certainty about what an organisation stands for and wants to achieve.


In this white paper you'll learn how to become a purpose-built organisation that measurably improves business outcomes.