How to Build an Effective Strategy Process

Kurt Verweire

By Kurt Verweire

Professor of Strategy

Geert Letens

Founding Partner LQ, Vlerick Research Associate

Tom Vermeiren

Advisor, Lecturer & Vlerick Research Associate

09 February 2025

Many organisations struggle with developing a clear and effective strategy. This white paper challenges conventional approaches and proposes a practical, action-oriented strategy process. It emphasizes the importance of looking back to assess past performance, identifying external changes, and setting meaningful long-term goals. This leads to strategy formulation - making tough choices on where to play and how to win -rather than merely listing priorities. Implementation is equally crucial, ensuring that strategic initiatives are integrated, aligned, and effectively executed. A strong strategy process should go beyond reports and KPIs - it should drive meaningful transformation and yield a competitive advantage.

By following this structured approach, organisations will develop better strategies and implementation skills.

For more insights, download the full white paper.

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Yulia Zhuk

Yulia Zhuk

Senior Learning Experience Manager