How to Build an Effective Strategy Process
By Kurt Verweire
Professor of Strategy
Geert Letens
Founding Partner LQ, Vlerick Research Associate
Tom Vermeiren
Advisor, Lecturer & Vlerick Research Associate
Many organisations struggle with developing a clear and effective strategy. This white paper challenges conventional approaches and proposes a practical, action-oriented strategy process. It emphasizes the importance of looking back to assess past performance, identifying external changes, and setting meaningful long-term goals. This leads to strategy formulation - making tough choices on where to play and how to win -rather than merely listing priorities. Implementation is equally crucial, ensuring that strategic initiatives are integrated, aligned, and effectively executed. A strong strategy process should go beyond reports and KPIs - it should drive meaningful transformation and yield a competitive advantage.
By following this structured approach, organisations will develop better strategies and implementation skills.
For more insights, download the full white paper.
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Yulia Zhuk
Senior Learning Experience Manager