Rethinking Value: Business Pathways to Circular Transformation

As the “take–make–waste” economy strains our planet, circularity is emerging as a powerful alternative - one that decouples growth from resource depletion and redefines long-term value.

This white paper maps the five foundational perspectives that make circularity work in practice, from systems thinking and industrial ecology to design innovation, business models, enabling mechanisms, and behavioural change.

Drawing on real-world cases from ABN AMRO, Barco, IKEA, Knauf Insulation, JUUNOO, and more, it reveals how leaders are embedding circularity into design, governance, finance, and operations, and why those who act now will shape the markets of tomorrow.

You’ll discover seven strategic levers to scale transformation, the latest EU policy shifts turning ambition into market reality, and actionable insights to align profitability with resilience and regeneration.

Circularity is no longer optional. It’s the business model for a future-fit economy, and the companies that embrace it will lead the next industrial revolution.