The Heartbreaker of Agentic Commerce 

AI agents are increasingly shopping on behalf of consumers. They hunt down the best options, monitor availability and interact with the AI agents representing sellers – all without human intervention. But currently, when it comes to completing the transaction, all too often, everything falls apart. 

In this white paper, Prof Dr Bjorn Cumps argues that payment infrastructure, rather than product discovery, is getting in the way of frictionless agentic commerce. He sets out a diagnostic framework for organisations to identify where they are now – and the steps they need to take to keep up with AI demand. And he cautions against becoming a heartbreaker organisation that accidentally repels potential agentic buyers.