The dos and don'ts of business planning
By Miguel Meuleman
Professor of Entrepreneurship
17 June 2019
When you consider pursuing a new business opportunity, it makes sense to assess the opportunity in a systematic way (rather than purely relying on gut feel). A business plan helps you structure your analyses and present them in a way to help others understand your plan – and hopefully agree with you.
The main goal of this document is to share best practices on how to write and structure a convincing business plan
- A blueprint is provided
- Dos and don’ts are discussed
- General guidelines are discussed
- A number of tools are added to help you conduct the analyses
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