The dos and don'ts of business planning

Miguel Meuleman

By Miguel Meuleman

Professor of Entrepreneurship

17 June 2019

When you consider pursuing a new business opportunity, it makes sense to assess the opportunity in a systematic way (rather than purely relying on gut feel). A business plan helps you structure your analyses and present them in a way to help others understand your plan – and hopefully agree with you.

The dos and donts of business planning

The main goal of this document is to share best practices on how to write and structure a convincing business plan

  • A blueprint is provided
  • Dos and don’ts are discussed
  • General guidelines are discussed
  • A number of tools are added to help you conduct the analyses

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