Business Today: a Red Queen's Race

Do you remember Wonderland? It’s the setting for Lewis Carroll’s 1865 children’s novel, Alice in Wonderland. It’s a land where nothing is as it seems and where the rules change constantly. And who has the power to change the rules of the game. The Red Queen. But what does a land that was invented have to do with business today? Quite a lot, actually! The unpredictable rules of Wonderland are often used as a metaphor for today’s turbulent business environment.