Addressable ads are shaping the future of TV marketing New technological capabilities make it possible to use targeted advertising on television. This new form of advertising is referred to as addressable advertising. This white paper provides an overview of how this technology works, how it impacts the current TV advertising ecosystem, and which players benefit from it. Read more
Soccer, M&A Prediction and Machine Learning Currently, robotic process automation is often used in finance departments in order to redeem employees from dull chores. However, despite the booming field of artificial intelligence (AI) and machine learning (ML), financial applications of these techniques are quite scarce. By making a connection with a referee who needs to (dis)approve a goal, Lennert Van der Schraelen, Kristof Stouthuysen and Mathieu Luypaert try to establish useful applications concerning mergers and acquisitions (M&A). Read more