The “James” Banking Experience - robots taking over from humans for investment advice In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking. Read more
Who are the digital leaders in the Netherlands? What point are the largest Dutch companies at in their digital transformation? To find out the answer, the Dutch newspaper Het Financieele Dagblad and Vlerick Business School conducted a survey called Transformers 200 among the managers with final responsibility for digital transformation at the 200 largest companies in the Netherlands, across all sectors. Read more