Founders are more cautious in their financial forecasts for investors than non-founders In the forecasts they have to report to their investors, entrepreneurs overestimate their revenues for the following year by an average of 22%. Founders are consciously more cautious than non-founders. Investors who apply a standard discount to revenue forecasts therefore run the risk of being quite inaccurate themselves. Finally, over-optimism is penalised. Those who truly exaggerate find themselves being labelled as risky businesses. These are the most important conclusions of a new study on the use of entrepreneurs’ revenue forecasts as a tactic to impress investors. Read more
Addressable ads are shaping the future of TV marketing New technological capabilities make it possible to use targeted advertising on television. This new form of advertising is referred to as addressable advertising. This white paper provides an overview of how this technology works, how it impacts the current TV advertising ecosystem, and which players benefit from it. Read more