Technology is set to transform the pharmaceutical industry Recently Professor Zeynep Erden joined our Healthcare Management Centre. She is an innovation and strategy scholar, with a special focus on technology and knowledge management in the pharmaceutical industry. “I try to understand what fosters or hinders innovation and which innovation strategies lead to competitive advantages for pharmaceutical companies. I’m particularly interested in how new technologies change the way organisations innovate.” She identifies three major trends that are currently shaping the innovation strategies of pharmaceutical companies: patients first, advanced data analytics and a call for better and cheaper medicines. Read more
Entrepreneurs, a breed of irrational people Professor of Entrepreneurship Hans Crijns wonders whether entrepreneurs are really a breed of irrational people. Research shows that more than half of Flemish people feel that there is not a lot of positive media attention for entrepreneurs. He also argues that fear of failure and difficulties finding start-up capital are the main obstacles to starting a business for most of Flanders' residents. Read more