Vlerick team reaches international L’Oréal Brandstorm finals for the first time For the first time, a team of Masters in Marketing Management students at Vlerick Business School has reached the world finals of the annual L’Oréal Brandstorm competition. At the L’Oréal headquarters in Paris Matthias Boterbergh, Eline De Meyer and Diego Bradt competed with some 40 other teams of 3 students. Previously, they made it through the Belgian finals and then the European finals successfully. Read more
To grow you sometimes need to let go Recently, 65 Flemish CEOs travelled to San Francisco for a week to visit several major companies, including Google, Samsung and Cisco, and to attend lectures at Stanford and Berkeley Universities. The aim of the trip was to give them access to first-hand knowledge about local corporate culture and working methods. The participating CEOs are all members of the Impulse Centre ‘Growth Management for Medium-Sized Enterprises’ (iGMO) at Vlerick Business School. Every two years, iGMO explores a new destination. Read more