How do you innovate with a focus on the market? 2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition. Read more
Scale-up Masterclass - Creating a Community of Like-minded People Founders and executives encounter challenges that other leaders have faced before them. What if they could meet like-minded people who are facing the same specific challenges? We believe that by creating a community of entrepreneurs we can help them solve their growing pains much faster and enable them to focus on what matters most: growing their business. Building further on our Entrepreneurship 2.0 initiative with Deloitte, we are now joining forces with Start-Up Survival. Together we created the Scale-up Masterclass, a powerful new, online programme to help companies make the most out of their scale-up potential. Read more