‘Digitalisation helps with learning, even at a business school’ Marion Debruyne, the dean of Vlerick Business School, has witnessed education changing rapidly. ‘We need to incorporate the impact of digitisation on businesses into our programmes and apply it to the way we teach.’ Read more
How do you innovate with a focus on the market? 2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition. Read more