Over a 10-year period after earning her Vlerick Masters in Marketing (2002), Iris Decreus worked as a marketeer for several major companies. However, she did not feel completely satisfied, nor fulfilled. She always thought she could have a bigger impact and be more in control of her results if she would work on her own. The combination of Vlerick and her experience eventually gave her the courage to take the leap into entrepreneurship. She started as an independent wedding planner, changed her corporate model after five years and built an online curated, multisided platform called House of Weddings. By blogging during Corona, she managed to not lose her audience of partners and couples.
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