DIGITAL LEADERSHIP

Drive your organisation's digital transformation

Drive your organisation’s digital transformation

The Digital Leadership programme is designed for forward-thinking executives and digital transformation leaders. The focus is on formulating and implementing transformational change strategies by the critical fusion of disruptive technologies and business. You will return to your organisation with a new understanding of today’s digitised business environment and the impact that disruptive technologies have on the leadership and future success of your organisation.

Detailed programme 

The Digital Leadership programme consists of 3 main building blocks:

The Digital Difference

  • Current challenges and opportunities for today’s digital leaders and organisations
  • Understand which capabilities are needed to be successful in the digital economy
  • Building a business case for digital projects

Running a Digital Business

  • How to build a digital strategy and how to support digital
  • Leveraging disruptive technologies: understand how digital is changing the business environment
  • Designing the ultimate customer experience
  • An ecosystem view: interaction and engagement is key to delivering value to your customer

Digital Transformation Leadership

  • Taking on a leadership role in the digital age
  • How to select and build digital experiments and projects
  • Executing on digital disruptions, in partnership
  • How to cultivate a digital mind-set

For whom? 

This world-class digital leadership programme is reserved for senior executives, middle managers and high potentials who lead (or will lead in the near future) digital transformation projects within their organisations. Entrepreneurs can join the programme to gain inspiration on digital innovation and to check their initiatives and vision against the realities of the digital world, and to develop their business plans with digital experiments.

Participants that typically register include the following functions: Digital Project Manager, CIO, Digital Transformation Executive, Marketing Director, CEO, Digital Architect, Business Unit Manager, Strategy Manager... and they come from a variety of sectors such as Pharmaceutical, Industrial Assembly, Automotive, Food and Beverage, Banking & Insurance, Fashion Retailer, Services, Consulting, Industrial Manufacturing...

Why this programme? 

What is the added value of following the Digital Leadership for you and your company?

  • Get away from the everyday concerns of the workplace so that you can focus on formulating transformational change strategies tapping into the critical fusion of disruptive technologies and business.
  • Transform your role in the digital transformation of your company into one with greater responsibilities and increased leadership. Lead your organisation forward in their digital transformation process.

Faculty 

Prof Stijn Viaene

Professor Stijn Viaene - Programme director

Stijn is a passionate Faculty Member with his mind set on helping executives transform their enterprises for a digital world.

 Prof Miguel Meuleman

Professor Miguel Meuleman

Miguel is focusing on entrepreneurship and entrepreneurship education. He is passionate about the process and people behind new venture ideas.
Prof Bjorn Cumps

Professor Bjorn Cumps

Bjorn’s interests include business-ICT alignment, ICT management, enterprise architecture, mobile technologies, new media and how all of these impact business models and operations.

In previous editions we’ve had case studies from Arcadis, Grohe, KPN, Booking.com, ERIKS and many others.

testimonials 

  Dirk van Lier, Royal Mosa
Marketing Director

“For me, digital transformation means the process of revitalising or redefining your business strategy in order to be successful in the digital economy. Leadership is about guiding this process and supporting people in embracing this new digital reality.

Throughout the Digital Leadership programme, I appreciated the high academic level complemented by many applicable insights for my daily business practice. The assignments that we worked on during the evenings allowed me to apply the theory to my professional life immediately. One major take-away: ‘Always test your assumptions in the market’ .
Luc Smet, University College Arteveldehogeschool

Director of IT and Facilities Management

“I registered for Vlerick’s Digital Leadership Programme with the goal of gathering some thought-provoking ideas and practices from the Digital World out there. I didn’t expect to be overwhelmed with great insights, real-life cases, fascinating discussions and supportive buddies! This programme is a must attend for all business leaders who want to gain insights into what Digital is, how it works, and what you need to do to get Digital working for your business.”

A learning experience like no other

When you come to Vlerick, you step away from your usual routine and gain a wider perspective. You discover how to tackle challenges, turn your knowledge into action and apply your skills in your workplace. You learn from faculty who are experts in their fields – and from a diverse group of peers. All these things help you become a confident, skilled professional, ready to succeed in business – and in life.

Vlerick Learning Experience

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

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All Vlerick Programmes

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times