Management Programmes in Marketing & Sales

Intensive programmes

This intensive, high-level management programme provides you with a theoretical, conceptual and practical foundation for understanding and applying the latest techniques and insights in Marketing & Sales. It is a long-term programme that requires about three years of experience in Marketing or Sales.

Executive Master Class in Business-to-Business Marketing and Sales

Maximise value for you and your customer
Length: 20 days (12 days core modules, 1 day impact coaching, 1 day project defense, max 6 days electives)
Language: English
Start: 06/05/2019

Short focused Programmes

Our short focused programmes address today’s most relevant business issues in a short but intense programme format. The number of programme days varies from 2 to 6 days, dependent on the programme.

Vlerick Retail Platform

4 afternoon seminars for retailers by retailers
Length: 4 afternoons: 1.30PM welcome coffee, 2-5.30PM cases, 5.30PM networking drink
Language: Dutch
Start: 13/09/2018

Digital strategy

Take digital strategy to the next level
Length: 3 days
Language: English
Start: 01/10/2018

Brand Management and Communication

Building brands in the 21st century
Length: 4 days
Language: English
Start: 22/10/2018

Product management

Launch new products and services successfully
Length: 4 days
Language: Dutch or English
Start: 12/11/2018

Strategic Business-to-Business Marketing

Drive success in business-to-business markets
Length: 4 days
Language: English or Dutch
Start: 27/11/2018

Driving Growth Through Customer Centricity

The power of putting customers at the centre of your organisation
Length: 3 days
Language: English
Start: 03/12/2018

Data-driven marketing

Radically improve your marketing performance using analytics
Length: 3 days
Language: English
Start: 13/05/2019

Key account management

Understanding your customers better
Length: 3 days
Language: English
Start: 24/06/2019

The Sales Leadership Programme

Accelerate your sales results
Length: 5 days
Language: English
Start: 25/06/2019

Sales Management

Making your sales team more effective
Length: 3 days
Language: English
Start: 25/06/2019

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
11 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

04 Oct
Experience Vlerick Evening
Category: General Info Sessions

24 Oct
Vlerick Experience Day
Category: General Info Sessions

Meet our participants

Students & faculty
Would like to speak to one of our former participants? Let us know!

Vlerick expertise in Marketing & Sales

  1. The “James” Banking Experience - robots taking over from humans for investment advice?

    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.

  2. When Customer Journey Thinking Meets Cost-Risk Analysis

    Name the first thing that comes to mind when you hear ‘marketing’. Is it getting your product or service noticed? Attracting potential buyers? Closing a sale? Designing your packaging? It’s all of that indeed, but the essence of marketing should always be … your customer.
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