Management Programmes in Marketing & Sales

Intensive programmes

This intensive, high-level management programme provides you with a theoretical, conceptual and practical foundation for understanding and applying the latest techniques and insights in Marketing & Sales. It is a long-term programme that requires about three years of experience in Marketing or Sales.

Executive Master Class in Business-to-Business Marketing and Sales

Develop and implement your B2B marketing & sales strategy
Length: 20 days (12 days core modules, 1 day impact coaching, 1 day project defense, max 6 days electives)
Language: English
Start: 20/04/2020

The Certificate of Management Excellence

When you complete at least two short-focused programmes – with a minimum of 12 days’ learning within three years – you can apply for our Certificate of Management Excellence. This award recognises your outstanding skills and business knowledge – and gives you membership of our worldwide, influential alumni community.

Find out more about the Certificate of Management Excellence here.

 

Short focused Programmes

Our short focused programmes address today’s most relevant business issues in a short but intense programme format. The number of programme days varies from 2 to 6 days, dependent on the programme.

Digital strategy

Take digital strategy to the next level
Length: 3 days
Language: English
Start: 24/09/2019

Pricing

Capturing more value through better pricing strategy and tactics
Length: 3,5 days
Language: English
Start: 16/10/2019

Brand Management

Building brands in the 21st century
Length: 4 days
Language: English
Start: 22/10/2019

Product management

Launch new products and services successfully
Length: 4 days
Language: English or Dutch
Start: 19/11/2019

The Sales Leadership Programme

Accelerate your sales results
Length: 5 days
Language: English
Start: 20/11/2019

Sales Management

Making your sales team more effective
Length: 3 days
Language: English
Start: 20/11/2019

Strategic Business-to-Business Marketing

Drive success in business-to-business markets
Length: 4 days
Language: English
Start: 26/11/2019

Data-driven marketing

Radically improve your marketing performance using analytics
Length: 3 days
Language: English
Start: 11/05/2020

Driving Growth Through Customer Centricity

The power of putting customers at the centre of your organisation
Length: 3 days
Language: English
Start: 08/06/2020

Vlerick Retail Platform

4 afternoon seminars for retailers by retailers
Length: 4 days
Language: Dutch
Start: 14/03/2019

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Day
Category: General Info Sessions

08 Oct
Drop In on our Leuven Campus
Category: General Info Sessions

Meet our participants

Students & faculty
Would like to speak to one of our former participants? Let us know!

Vlerick expertise in Marketing & Sales

  1. Seven things that brilliant product managers do (and how to learn them)

    When you were eight years old, what did you want to be when you grew up? Did you have a dream job in mind? It’s rare to meet a product manager who says that it has always been their dream job. Yet when you get to it, being a product manager is one of the most exciting and rewarding professional roles you could ever embrace. It’s a role where you can take ownership, gain the respect of your colleagues and peers – and lay the foundation for a successful career.
  2. How do you innovate with a focus on the market?

    2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.
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