Management Programmes in Marketing & Sales

Intensive programmes

This intensive, high-level management programme provides you with a theoretical, conceptual and practical foundation for understanding and applying the latest techniques and insights in Marketing & Sales. It is a long-term programme that requires about three years of experience in Marketing or Sales.

Executive Master Class in Business-to-Business Marketing and Sales

Develop and implement your B2B marketing & sales strategy
Length: 20 days (12 days core modules including 3 sounding board sessions, 1 day impact coaching, 1 day project defense, max 6 days electives)
Language: English
Start: 26/04/2021

The Certificate of Management Excellence

When you complete at least two short-focused programmes – with a minimum of 12 days’ learning within three years – you can apply for our Certificate of Management Excellence. This award recognises your outstanding skills and business knowledge – and gives you membership of our worldwide, influential alumni community.

Find out more about the Certificate of Management Excellence here.


Short focused Programmes

Our short focused programmes address today’s most relevant business issues in a short but intense programme format. The number of programme days varies from 2 to 6 days, dependent on the programme.

Brand Management

Building brands in the 21st century
Length: 4 days (2 days online interactive sessions, 2 days sessions on campus with a networking dinner).
Language: English
Start: 26/10/2020

Digital strategy

Take digital strategy to the next level
Length: 3 days (online journey of approx. 9 hours online and 1,5 day on campus)
Language: English
Start: 09/11/2020

Key account management

Build lasting relationships with customers – and add long-term value to your organization
Length: 3 days
Language: English
Start: 16/11/2020

Driving Growth through Customer Centricity

The power of putting customers at the centre of your organisation
Length: 4 days (Hybrid Format)
Language: English
Start: 16/11/2020

Product management

Launch new products and services successfully
Length: 4 days
Language: Dutch or English
Start: 17/11/2020

The Sales Leadership Programme

Accelerate your sales results
Length: 5 days
Language: English
Start: 18/11/2020

Sales Management

Making your sales team more effective
Length: 3 days
Language: English
Start: 18/11/2020

Strategic Business-to-Business Marketing

Drive success in business-to-business markets
Length: 4 days
Language: English
Start: 23/11/2020


Capturing more value through better pricing strategy and tactics
Length: 4 days
Language: English
Start: 25/11/2020

Essentials in Marketing

Gain strategic marketing skills to help your organisation succeed
Length: 10 to 12 hours time commitment
Language: English
Start: 30/03/2020

Vlerick Retail Platform

4 afternoon seminars for retailers by retailers
Length: 4 days
Language: Dutch
Start: 03/09/2020

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
08 Oct
Experience Vlerick Evening
Category: General Info Sessions

13 Oct
Experience Vlerick Evening
Category: General Info Sessions

20 Oct
Meet our programme advisor online
Category: General Info Sessions

Meet our participants

Students & faculty
Would like to speak to one of our former participants? Let us know!

Vlerick expertise in Marketing & Sales

  1. How do salespeople try to sell in times of Corona?

    The Covid-19 pandemic does not only affect businesses in general, but also the sales organisation. In this Business Watcher video, Visiting Professor Deva Rangarajan shares insights from a survey on how sales professionals are trying to do business in Corona times and what it means for the future of the sales profession.
  2. Business Today: A Red Queen’s Race

    Do you remember Wonderland? It’s the setting for Lewis Carroll’s 1865 children’s novel, Alice in Wonderland. It’s a land where nothing is as it seems and where the rules change constantly. And who has the power to change the rules of the game. The Red Queen. But what does a land that was invented have to do with business today? Quite a lot, actually! The unpredictable rules of Wonderland are often used as a metaphor for today’s turbulent business environment.
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