Management Programmes in Marketing & Sales

Intensive programmes

Our intensive programmes provide you with a theoretical, conceptual and practical foundation for understanding and applying the latest techniques and insights in Excellence in B2B Marketing & Sales. If you want to make the translation to your business with the in-company project, and tailor the programme to your needs with the elective days, then the Executive Master Class in Business-to-Business Marketing and Sales is the best choice for you.

Excellence in B2B Marketing & Sales

Become an expert in B2B marketing & sales
Length: 12 days

Application deadline:
27 August 2021
Language: English
Start: 13/09/2021

Executive Master Class in Business-to-Business Marketing and Sales

Develop and implement your B2B marketing & sales strategy
Length: 20 days

Application deadline:
27 August 2021
Language: English
Start: 13/09/2021

The Certificate of Management Excellence

When you complete at least two short-focused programmes – with a minimum of 12 days’ learning within three years – you can apply for our Certificate of Management Excellence. This award recognises your outstanding skills and business knowledge – and gives you membership of our worldwide, influential alumni community.

Find out more about the Certificate of Management Excellence here.

 

Short focused Programmes

Our short focused programmes address today’s most relevant business issues in a short but intense programme format. The number of programme days varies from 2 to 6 days, dependent on the programme.

Vlerick Retail Platform

4 afternoon seminars for retailers by retailers
Length: 4 days
Language: Dutch
Start: 29/09/2021

Strategic Business-to-Business Marketing

Drive success in business-to-business markets
Length: 4 days
Language: English
Start: 12/10/2021

Brand Management

Building brands in the 21st century
Length: 4 days
Language: English
Start: 18/10/2021

Pricing

Capturing more value through better pricing strategy and tactics
Length: 4 days
Language: English
Start: 27/10/2021

The Sales Leadership Programme

Accelerate your sales results
Length: 5 days
Language: English
Start: 15/11/2021

Product management

Launch new products and services successfully
Length: 4 days
Language: English or Dutch
Start: 15/11/2021

New Business Development

Realise sustainable growth by exploring and implementing new business opportunities
Length: 5 days
Language: English
Start: 15/11/2021

Sales Management

Making your sales team more effective
Length: 3 days
Language: English
Start: 15/11/2021

Digital strategy

Take digital strategy to the next level
Length: 3 days
Language: English
Start: 19/11/2021

Driving Growth through Customer Centricity

The power of putting customers at the centre of your organisation
Length: 4 days
Language: English
Start: 21/03/2022

Essentials in Marketing

Gain strategic marketing skills to help your organisation succeed
Length: 10 to 12 hours time commitment
Language: English
Start: 01/01/2021

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel +3292109884
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
17 Aug
Meet our programme advisor online
Category: General Info Sessions

28 Sep
Info Session Executive Education & MBA
Category: General Info Sessions

05 Oct
Meet our programme advisor online
Category: General Info Sessions

Meet our participants

Students & faculty
Would like to speak to one of our former participants? Let us know!

Vlerick expertise in Marketing & Sales

  1. Addressable ads are shaping the future of TV marketing

    New technological capabilities make it possible to use targeted advertising on television. This new form of advertising is referred to as addressable advertising. This white paper provides an overview of how this technology works, how it impacts the current TV advertising ecosystem, and which players benefit from it.

  2. How do salespeople try to sell in times of Corona?

    The Covid-19 pandemic does not only affect businesses in general, but also the sales organisation. In this Business Watcher video, Visiting Professor Deva Rangarajan shares insights from a survey on how sales professionals are trying to do business in Corona times and what it means for the future of the sales profession.
All articles