Executive Master Class in B2B Marketing and Sales

Develop and implement your B2B marketing & sales strategy

Learn how to formulate your marketing and sales strategies in terms of customer value. Implement new campaigns and initiatives to achieve your market share and profit margin targets. And prepare yourself for future success as a marketing and sales professional. The Executive Master Class in Business-to-Business Marketing & Sales is designed as a module-based programme based on proven concepts and insights.

Why this programme?

Why this programme?

You will acquire thorough knowledge and practice-based insights into B2B Marketing & Sales. Next to that, you will work on an in-company project which tackles an important strategic challenge for you and your company.

For whom?

For whom?
  • Marketing & Sales professionals looking for a comprehensive education in the most current frameworks in B2B marketing and sales management.
  • Technical profiles (engineers, pharmacists, lawyers…) who have moved from a technical role to a commercial role
  • (Young) high potentials who want to be well prepared for their next step in their commercial career

Detailed Programme

Detailed Programme

This 20-day programme covers 3 modules, each of them focusing on a part that is essential in order to develop and implement your B2B marketing & sales strategy

Practical info

Info

Type: Intensive

Length: 20 days (12 days core modules, 1 day impact coaching, 1 day project defense, max 6 days electives)

Start: 20/04/2020

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Day
Category: General Info Sessions

08 Oct
Drop In on our Leuven Campus
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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