Executive Master Class in B2B Marketing and Sales

Maximise value for you and your customer

Learn how to formulate your marketing and sales strategies in terms of customer value. Implement new campaigns and initiatives to achieve your market share and profit margin targets. And prepare yourself for future success as a marketing and sales professional. The Executive Master Class in Business-to-Business Marketing & Sales is designed as a module-based programme based on proven concepts and insights.

Why this programme?

Why this programme?

You will acquire thorough knowledge and practice-based insights into B2B Marketing & Sales. Next to that, you will work on an in-company project which tackles an important strategic challenge for you and your company.

For whom?

For whom?
  • Marketing & Sales professionals, looking for a comprehensive B2B Marketing course
  • You have at least 3 years of relevant work experience and a university diploma (or equivalent through work experience)

Detailed Programme

Detailed Programme

This 19-day programme covers 3 modules, each of them focusing on a part that is essential in order to maximise customer value.

Practical info

Info

Type: Intensive

Length: 19 days

Start: 16/04/2018

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
16 Nov
Drop In on our Leuven Campus
Category: General Info Sessions

06 Dec
Vlerick Experience Day Eindhoven
Category: General Info Sessions

07 Dec
Drop In on our Brussels Campus
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

Related Articles

  1. The “James” Banking Experience - robots taking over from humans for investment advice?

    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.
  2. Capture the value you deserve

    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
All articles