Key Account Management

Understanding your customers better

Key Account Management has become essential to today’s organisations. This has put the Key Account Management function under more pressure than ever.

Especially, as a Key Account Manager ....

  • What should you do to better understand your customers?
  • How do you build an effective long-term relationship with your customers?
  • How do you create a key account strategy?
  • How do you identify your most valuable customers?
  • How can you get more out of your sales negotiations with your key accounts?

This unique, brand-new programme will give you the skills to become an excellent Key Account Manager.

Why this programme?

Why this programme?

You will master the most important key account management skills to improve your sales results.

For whom?

For whom?

Managers who are (going to be) responsible for (key) accounts.

Detailed Programme

Detailed Programme

This 3-day programme covers 4 modules, each of them focusing on an essential part of key account management.

Practical info


Type: Short Focused

Length: 3 days

Start: 24/06/2019

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Meet Us

Info Sessions & Open Days
11 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

04 Oct
Experience Vlerick Evening
Category: General Info Sessions

24 Oct
Vlerick Experience Day
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

& Rankings

Equis Association of MBAs AACSB Financial Times