Strategic Business-to-Business Marketing

Drive success in business-to-business markets

Innovative services or products are imitated in no time, price margins are under increasing pressure, and customers are bombarded with advertising messages through a multitude of media. How do you adapt to these new market conditions? Are the old strategic approaches still valid? What is the best way to constitute your product or service portfolio? How do you communicate all this in an integrated way for maximum impact? And how do you manage your sales force? The programme "Strategic Business-to-Business Marketing" gives you the answers!

Upcoming Editions

Start: 27/11/2018

Venue(s): Vlerick Campus Ghent

Language: English

Enrol (Gent)

Start: 16/05/2019

Venue(s): Vlerick Campus Ghent

Language: Dutch

Enrol (Gent)

Why this programme?

Why this programme?
  • You will be aware of the critical success factors of strategic B2B marketing
  • You will acquire clear concepts and instruments for the practice of your B2B marketing

For whom?

For whom?

Managers who are actively marketing products or services within B2B.

Detailed programme

Detailed Programme

This 4-day programme covers 5 modules, each of them focusing on a part essential to marketing B2B products and services.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 27/11/2018

Language: English or Dutch

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

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Meet Us

Info Sessions & Open Days
09 Jul
Drop In on our Leuven Campus
Category: General Info Sessions

11 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

24 Oct
Vlerick Experience Day
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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Equis Association of MBAs AACSB Financial Times