Strategic Business-to-Business Marketing

How to succeed in business-to-business markets

Business-to-business (B2B) competition has never been fiercer. Are you launching innovative services or products on the market? You will be imitated in no time. Look for real competitive advantage (that’s the message you will hear again and again).

At the same time, price margins are under increasing pressure, as the purchasing function gains strategic importance. Moreover, customers are bombarded with advertising messages through a multitude of media. Your sales people are finding it harder and harder to get a foot in the door.

So, as a marketeer, how do you adapt to these new market conditions? To stay relevant in today's competitive landscape, you need to find answers to the key shifts in your industry, the competitive manoeuvres, and the increasing customers demands. Are the old strategic approaches and segmentation charts still valid? What is the best way to configure your product or service? And how do you manage your sales force to support your communication, distribution and sales efforts?



If the regulations change, we will reconsider which format is best suited for this programme. You can rely on our agility and know-how to adapt your programme’s format to create the best solution. So, whether you learn with us on campus or online – or a hybrid of the two – you can be sure of a great experience.



Upcoming Editions

Start: 12/10/2021

Venue(s): Vlerick Campus Ghent

Language: English

Enrol (Gent)

Start: 16/05/2022

Venue(s): Vlerick Campus Ghent

Language: English

Enrol (Gent)

Why this programme?

Why this programme?
  • You will be aware of the critical success factors of strategic B2B marketing
  • You will acquire clear concepts and instruments for the practice of your B2B marketing

For whom?

For whom?

Managers who are actively marketing products or services within B2B.

Detailed programme

Detailed Programme

This 4-day programme covers 5 modules, each of them focusing on a part essential to marketing B2B products and services.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 12/10/2021

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel +3292109884
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
17 Aug
Meet our programme advisor online
Category: General Info Sessions

28 Sep
Info Session Executive Education & MBA
Category: General Info Sessions

05 Oct
Meet our programme advisor online
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times