Expert support

Our Vlerick approach to learning is practical and hands-on. Day to day, our professors and specialists guide students with real-life case studies, scenarios and examples. So it’s no surprise that you will receive a lot of support and get challenged by our faculty as well as industry experts during the Vlerick Next Gen Marketing battle.

Prof. Frank Goedertier - Programme Director Masters in Marketing Management

Frank Goedertier

Frank Goedertier is Head of the Consumer Marketing, Retail & Branding cluster, and Programme Director of the ‘Master in Marketing Management’ and the ‘Brand Management & Communication’ open-enrollment programmes. His recent work focuses on branding strategies, product innovation adoption, digital marketing strategies, psychological pricing tactics, and how customers cope with information overload. He regularly presents his academic work at the yearly European Marketing Conference and the North-American Academy of Consumer Research Conference. Over the past years he has executed and/or coached customized research and teaching projects for several companies and brands, including Coca Cola, Mobile Vikings, Proximus, Studio 100, Decathlon, KBC, Red Bull, AB InBev, Velux, Nespresso, Nestlé, Rabobank, Barco, Tiense Suiker, Sanoma, Belfius, SD Worx.

Mr. Joeri Van den Bergh - Co-founder and Next Gen Expert at InSites Consulting

 Joeri Van den Bergh

Joeri Van den Bergh is co-founder, managing partner and NextGen expert of InSites Consulting, a global new generation research agency with offices in New York, London, Sydney, Rotterdam, Ghent, Düsseldorf and Timisoara. As co-author of How Cool Brands Stay Hot: Branding to Generations Y & Z, he is an awarded global thought leader on the impact of Millennials and Generation Z on marketing and business. Joeri has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market. As Next Gen expert and speaker he gets regularly invited on global marketing and research conferences and in-company trainings. In 2012, he was selected by C-level marketing executives to hold the title of Master Marketer (STIMA).

Company representatives from Nestlé


& Rankings

Equis Association of MBAs AACSB Financial Times