Curriculum

Explore the detailed Masters in Financial Management curriculum:

 

Financial Management Essentials

Corporate Finance


Why you need this course:


During this introductory course, students learn the basics about corporate finance. After having a detailed look at the financial news, we start this course by analyzing financial statements and discuss techniques that may be used to evaluate the liquidity, profitability, solvency and cash flow generation of companies. Next, we focus on how companies can manage their working capital and how they can finance their activities. Furthermore, we will show how financial planning can help to achieve the firm’s objectives. Then we will look at investment and financial policies in detail. We first focus on the capital structure of companies and discuss the relation between return and risk. Subsequently, we evaluate different capital budgeting techniques and show how investment projects can be valued

After completing this course, you’ll be able to:

  • Interpret and critically assess financial statement data;
  • Identify drivers of working capital management;
  • Construct a financial plan;
  • Calculate a firm's cost of capital;
  • Select value-creating investment projects based upon various capital budgeting techniques.

You’ll obtain a hands-on learning experience:

  • By providing students with a solid knowledge of the fundamental concepts and tools in corporate finance that will allow individuals to intelligently solve practical business problems.
  • By looking at several real-life examples, there will be a strong emphasis on intuition and applicability
  • By combining a discussion of theory with the use of problems and mini case studies through lectures which will be conducted in an interactive manner.
  • Through input from the class which in order to bring real experience and testimony into the debate so that the fit between theory and reality can be well understood.

Course holder:
Prof Dr Mathieu Luypaert

Financial Mathematics


Why you need this course:


The objective of this course is to provide a basic level of understanding of financial mathematics, which will be use throughout the year. One of the most fundamental concepts in finance is the notion of time: 1 euro today is not the same as 1 euro next year.

The basic tools for understanding the time value of money are based on discounting and compounding cash flows. These tools are the building blocks for valuing real investment projects and form the foundation of the numerous techniques in corporate finance.

After completing this course, you’ll be able to:

  • Understand how the value of money can move back and forth in time;
  • Apply present and future value calculations to simple but realistic cases;
  • Evaluate the value of an annuity;
  • Create a framework that supports future courses of corporate finance.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples;
  • By solving many in class exercises;
  • By a guest speaker that will explain the practical use of the time value of money.

Course holder:
Prof Dr David Veredas

Financial Modelling


Why you need this course:


In today ’s fast changing business environment models are a.o. used for reporting, analysis, decision making, forecasting and valuation purposes. Models are hence wide-spread and commonly used in the business-environment. In that way, modelling skills can create valuable insights about business-decisions, giving the decision makers a better and more comprehensible understanding of the underlying parameters and their impact.

This course provides a framework to structure and organise financial models that will facilitate computational work. The objective of this course is to provide the students with practical, hands on knowledge and experience of financial modelling through the usage of real-life examples. During the course the students are taught how to structure several reporting & monitoring models in Excel by using a step-by-step approach. Furthermore, sensitivity analysis and valuation analysis are touched upon.

After completing this course, you’ll be able to:

  • Use and structure (financial) models through the usage of Excel;
  • Build reliable and efficient models that will facilitate computational work;
  • Avoid repetitive & boring work;
  • Apply tips, tricks & avoid common pitfalls.

You’ll obtain a hands-on learning experience:

  • By completing many practical examples yourself based on real-life models;
  • By having refreshed the most common formulas, reporting tools, sensitivity tools.

Course holder:
Mr Kenneth Depuydt, CFA

Options


Why you need this course:

This course on the basic fundamentals of options will support your learning on subsequent courses in the MFM programme.

Options are a type of financial contract. They give the buyer the right, but not the obligation, to do something (e.g. to buy or sell an asset at an agreed price and before a certain date). The buyer uses the option only if it is advantageous to do so; otherwise the option can be discarded. In this course you will explore the theoretical foundations of options and discover how these financial instruments can be used in practice.

The course will start by positioning options within the broader family of financial derivatives (which includes futures, forwards, swaps, and options). Next you will focus on options, exploring first the different types of option contracts, followed by their pricing and the risks associated with their use.

After completing this course, you’ll be able to:

  • Understand the different types of option contract that are available and how they can be used in practice;
  • Calculate the price and intrinsic value of option contracts;
  • Evaluate the risks and returns associated with using option contracts.

You’ll obtain a hands-on learning experience:

  • Through the focus on the practical application of option contracts. This will be supported by a guest lecture, from an experienced practitioner.
  • By discussing information on real world option contracts and prices will in class, including information from Bloomberg.
  • Through interactive quizzes and marks for participation.

Course holder:
Prof Dr Simon Ashby

Economics


Why you need this course:

The business world is an important part and driver of the economy. As such, economic/political developments have a profound impact on business practices and strategies and vice versa. Therefore, it is essential for business people to understanding the basic elements of the economic environment and the ongoing changes in that environment.

The course will focus on important actual economic and political developments, how they can be explained by economic theory, and what is their potential impact on business practices. As such, the content of the course changes with the actual economic developments and challenges. Some of the topics to be discussed are:

  • The advantages/challenges of the digital revolution
  • The advantages/challenges of the development of “digital” companies like Google, Apple, Amazon or Facebook, increasingly dominating markets and society
  • The impact of the exceptional monetary situation with negative interest rates
  • The increasing tendency to political nationalism and economic protectionism
  • The fundamental shift in the political/economic structure of the world, given the development of new dominating countries like China.

After completing this course, you’ll be able to:

  • Understand the theoretical background and practical consequences of selected economic topics;
  • Understand why and how economic analysis can lead to apparently contradictive conclusions;
  • Understand the basic drivers of economic life today, and their consequences for the future.

You’ll obtain a hands-on learning experience:

  • Discussion of actual economic/political developments in class;
  • Research and presentations by groups of student about actual challenges;
  • Reading of the international economic newspapers and reviews such as the Financial Times and The Economist.

Course holder:
Mr Freddy Van den Spiegel

Cost Accounting


Why you need this course:

All businesses are concerned about costs. Whether their products are automobiles, fast food, insurance policies or the latest designer fashions, managers must understand the cost behaviour of their operations or risk losing control. The central focus of this introduction course is how key cost accounting concepts help managers make better decisions and improve performance in many organizations.

After completing this course, you’ll be able to:

  • Understand the meaning and relevance of key cost accounting concepts;
  • Use cost accounting information to make decisions-included decisions related to strategy formulations, research and development, production planning, and pricing, among others;
  • Use Excel to analytically solve cost accounting problems.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples and real-world applications in various industries;
  • Through short structured assignments and business cases, you will be able to absorb and master the course material in manageable pieces.

Course holder:
Prof Dr Kristof Stouthuysen

Financial Accounting


Why you need this course:

Accounting is the language of business. The purpose of this course is to provide you with a general understanding of this language. The course concentrates on the preparation and interpretation of financial statements (balance sheet, income statement, statement of shareholders' equity and statement of cash flow) according to International Financial Reporting Standards (IFRS). It gives a thorough understanding of key accounting concepts and the financial reporting process improving your skill set when using future financial accounting information.

After completing this course, you’ll be able to:

  • Understand the meaning and relevance of key concepts in accounting;
  • Develop the skills needed to analyse and interpret financial reports or financial statements in an international context.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples and real-world applications;
  • Through formative assignments and online exercises with immediate feedback (MyLab Accounting), students will be able to absorb and master the course material in manageable pieces.

Course holder:
Prof Dr Kristof Stouthuysen

Financial Management

Advanced Corporate Finance


Why you need this course:


A sound and comprehensive understanding of managerial finance is a critical skill in many management positions and professional expert roles, and a prerequisite to access many specialist finance functions. This course will offer you a more extensive knowledge of financial management, equips you with profound hands-on experience and helps you to develop a critical mindset to assess financial issues.

This course explores a wide range of topics within the broad field of corporate finance. We will move beyond the basics discussed in any standard corporate financial management course and examine in great detail some very recent interesting case studies, including ABInbev, Facebook and Apple. Among others, the following will be covered: equity and debt capital, business financing, how to negotiate with banks, types of debt financing, leasing, factoring, project finance, the mechanics and anomalies of IPOs, advanced company valuation, enterprise risk management, behavioral finance, leveraged buyouts, how do stock markets operate, capital structure and dividend policy, treasury management,...

After completing this course, you’ll be able to:

  • Interpret financial statements, reports and press releases to evaluate firms’ financial performance and risk;
  • Judge the role of information asymmetries and conflicts of interest in the world of finance;
  • Identify flaws in valuation methods, construct proper valuation models and defend assumptions and input parameters deployed;
  • Evaluate and investigate various financing alternatives and a wide range of financial management decisions;
  • Critically analyse the financial press.

You’ll obtain a hands-on learning experience:

  • Through active class participation and presenting your analysis and perspectives;
  • Through a series of Corporate Finance in the News overviews;
  • Through combination of case work, in-class exercises, group discussions and tackling What is wrong here? questions, guest lectures and practitioner testimonials;
  • By writing and presenting a Final Masterpiece pushing you to critically judge a transaction, event or theme in corporate finance, and provide an in-depth financial statement analysis;
  • By completing Bloomberg Market Concepts, an e-learning course that provides a visual introduction to the financial markets (Economics, Currencies, Fixed Income and Equities) woven together from Bloomberg data, news, analytics and television.

Course holder:
Prof Dr Wouter De Maeseneire

Entrepreneurial Finance


Why you need this course:


Uber went public at a valuation of around $90 billion dollar, after $25 billion dollar had been invested since it was founded 10 years earlier. This is the exponential case of an entrepreneurial company with growth ambitions that typically needs a lot of money to grow, but for whom traditional bank funding is not an option. Alternative sources of funding are more relevant for these companies, such as crowdfunding, business angel funding, venture capital or corporate investors.

This course will provide you an insight into how these alternative investors work, what drives the valuation of an entrepreneurial venture, how investors balance their risk through tailor-made contracts, and how they withdraw their investments.

After completing this course, you’ll be able to:

  • Develop a financing strategy for an ambitious entrepreneurial start-up;
  • Apply appropriate valuation techniques for entrepreneurial companies;
  • Understand how future dilution and liquidation preferences impact initial valuations;
  • Analyse an investor’s proposed contract.

You’ll obtain a hands-on learning experience:

  • By analysing and discussing real cases, discussions with entrepreneurs and investors
  • Through developing a full financing strategy (including valuations and potential investors) for a real entrepreneurial venture currently in fundraising mode.

Course holder:
Prof Dr Sophie Manigart

International Corporate Finance and Financial Risk Management


Why you need this course:


Today’s international business environment is characterized by a high degree of uncertainty caused by a wide range of events, such as volatility in the financial markets, exchange rates and interest rates... The aim of this course is to show how effective management of financial uncertainty is a critical part of doing international business and creating value.

The course will provide you with the necessary tools and frameworks to identify, assess, and respond to different types of financial risks that any company may face at some point. You will learn how to anticipate and (proactively) respond to both external trends and internal events, in order to protect your company’s assets, reputation and value creation.

After completing this course, you’ll be able to:

  • Understand the nature of financial risks;
  • Apply financial products for risk management;
  • Evaluate the effect of hedging financial risks in the balance sheet;
  • Create a framework for efficient capital budgeting.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples;
  • Through in-class discussion of press articles and cases.

Course holder:
Prof Dr David Veredas

Course co-taught with:
Prof. Dr. Simon Ashby
Prof. Dr. Lieven Baele

Investments


Why you need this course:


Financial markets are the oxygen to our economic ecosystem. Through a system of lending and borrowing, financial engineering and structuring, financial products and leverage, market structure and liquidity, demand and supply, the financial markets allow the transfer of money from people who have money to people who can use it to create value. Crucial to this system is the opportunity for investors to make money by allocating it to financial products which they see as investment opportunities. By doing so the investor does not only provide money but also liquidity to these financial products. As a consequence, this also creates cheaper and more efficient financing opportunities for entrepreneurs, companies, countries and communities.

After completing this course, you’ll be able to:

  • Explain the main investment processes and discuss their opportunities and challenges.
  • Give a full overview of traditional investment categories: stocks, bonds and money markets and their distinct investment characteristics.
  • Look at pricing of the different investment categories from a theoretical and a practical perspective.
  • Bring these financial products together with the purpose of forming portfolios using modern portfolio theory
  • Discuss the different investment philosophies and their consequences.

You’ll obtain a hands-on learning experience:

  • By reflecting on how investing in the ‘real world’ is practiced: it will be intense, direct, practical and relevant. Therefore, you’ll get some recommended readings and you will have to keep up with the financial/economic news during this course.
  • By keeping up with the financial news; big picture things. E.g. are the major economies expanding or contracting, do bellwether companies beat their revenue/profit forecasts or not, what are the major central banks’ interest rates, is inflation a problem…
  • Through dynamic sessions such as cold-calling and foster discussions.

Course holder:
Prof Jan Simon

Financial Accounting and Financial Statement Analysis


Why you need this course:


This course is a synthesis of accounting, market finance and corporate finance. It aims at understanding the reference framework, the principles and the application rules as well as the terms of the international accounting standards IAS/IFRS which are applicable to the listed companies. This course will give you the basic knowledge in Anglo-Saxon accounting and a survey of the conceptual differences between various accounting systems. Permanent links with market and corporate finance are also established. This course is structured on three main lines: The historical and sociological context of the IAS/IFRS standards emergence, a modular analysis of the main accounting topics and examples and practical applications.

The course is extremely interactive and based on group presentations.

After completing this course, you’ll be able to:

  • Understand the history of the accounting approaches, opposing common law and civil code accounting environment
  • Have an holistic view (accounting and finance) of different topics : analysis of the assets, stocks, claims, financial instruments, reserves, pension liabilities, stock options, deferred taxes, EPS, leasing etc.
  • Formulate an appreciation on the enterprise financial situation.

You’ll obtain a hands-on learning experience:

  • By becoming different observers of accounting and developing of your intuition
  • By understanding financial markets and their accounting translation
  • By apprehending the mechanism and appraisal of financial statements
  • By understanding in an intuitive way the most complex financial, instruments with regards to their accounting treatment
  • Through a sound knowledge of the most current accounting topics

Course holder:
Prof Dr Bruno Colmant

Capital Budgeting and Valuation


Why you need this course:


A solid understanding of project and company valuation methods is indispensable for a multitude of professional expert roles and C-level positions as it is fundamental for maximizing shareholder value. This course covers capital budgeting and company valuation. Capital budgeting involves decisions regarding which projects a company should invest in. The main techniques to evaluate investment projects will be discussed, along with their pros and cons. Company valuation is about determining the fair value of an enterprise. Valuation methods like discounted cash flow, the book value of assets and multiples are presented. We will elaborate on Risk analysis as well: scenario and sensitivity analysis will also be extensively discussed, along with simulation software and Tornado graphs. We will give substantial attention to potential flaws of traditional valuation methods and real options will be put forward as an alternative valuation framework and perspective.

After completing this course, you’ll be able to:

  • Interpret financial statements and extract information relevant for company valuation
  • Explain why a sound capital budgeting process is critical for maximizing shareholder value, and develop (finetune) it for your organization
  • Identify flaws of traditional project and company valuation techniques
  • Apply proper valuation methods and defend your assumptions and input parameters deployed
  • Critically judge valuation models built by others

You’ll obtain a hands-on learning experience:

  • Through active class participation and presenting your analysis and perspectives;
  • Through a combination of case-based lectures, in-class exercises, group discussions and tackling What is wrong here? Questions;
  • By involving two practitioners who will be teaching the majority of classes, and who will bridge valuation theory to practice;
  • By making and presenting a company valuation (Meditools) and drafting an equity analyst report (Investment Research Challenge/IRC);
  • By providing, on an individual basis, critical, detailed and constructive feedback on a valuation report of your peers.

Course holder:
Prof Dr Wouter De Maeseneire

Corporate Sustainability & Responsibility


Why you need this course:


The main objective of the course is to discuss, explore and clarify the content, meaning and different dimensions of (strategic) CSR. In order to achieve this, specific attention will be paid to how CSR can be integrated in different management disciplines such as performance management, reporting, HRM, supply chain management, marketing, etc. Also, the course aims at discussing and explaining how and to what extent CSR can lead to innovation in products and services. Ultimately, we explore whether and to what extent CSR can lead to a competitive advantage. Specific attention will also be paid to the topic of stakeholder management and engagement.

Course holder:
Prof Dr Xavier Baeten

Corporate Taxation


Why you need this course:


The effective tax rate of a company has an important impact on the net financial results of a company and its share value. Multinational groups make use of tax incentives provided by local governments to attract investments. As a very large amount of worldwide trade happens between entities belonging to the same multinational group, tax authorities want to make sure that profits are not being shifted to low tax locations. They have therefore designed rules and guidelines as to how profits of multinational groups must be allocated to entities of the group that are based in various countries. These rules often trigger discussions & disputes, and drive multiple taxation of the same profits in various countries.

This course provides students with a broad understanding of the main principles of corporate income tax as applied by developed countries. We will examine what the relevant tax drivers are, and their impact on the way multinational groups are structuring their manufacturing and distribution chain, where they locate holding companies and treasury centres and how they structure their R&D activities.

In the course we will also discuss how the G20, the OECD, the EU and countries fight against aggressive tax planning and deal with specific tax issues raised by the digital economy.

After completing this course, you’ll be able to:

  • Spot corporate tax issues and raise relevant tax questions when reviewing cross-border group structures, financings or restructurings of multinational groups;
  • Understand the distinction between acceptable and aggressive tax planning;
  • Apply a road map in examining a cross-border structure from a corporate tax perspective.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples in class.

Course holder:
Prof Dr Henk Vanhulle

Mergers, Acquisitions & Buyouts


Why you need this course:


Mergers and acquisitions (M &As) play a strong role in today’s global and competitive economic environment. M&A transactions are amongst the biggest investments a company can make, and hence, have a crucial impact on value creation for various stakeholders. It is however not an easy task and requires good financial knowledge. After introducing some recent facts & figures, a first session will mainly focus on deal structuring and financing. The second session will introduce the topic of (leveraged) buyouts. Session 3 will be entirely devoted to measuring the success of M&As. Session 4 will be fully devoted to LBO modelling and session 5 will cover the due diligence aspects of an M&A transaction. Finally, the two last sessions will be organized as a business game throughout the M&A process.

After completing this course, you’ll be able to:

  • Identify various drivers behind M&A transactions;
  • Execute a valuation exercise of takeover targets;
  • Implement and critically assess payment and financing structures;
  • Measure M&A success;
  • Identify value creation potential in buyout transactions.

You’ll obtain a hands-on learning experience:

  • Through interactive lectures that will combine a discussion of theory with the use of cases and real-life examples.
  • Through a business simulation during the final two sessions of this elective, where you will work on the different steps in an M&A process.

Course holder:
Prof Dr Mathieu Luypaert

Strategic Management Accounting & Control


Why you need this course:


This course offers you a comprehensive introduction to accounting information as a key instrument to manage business performance, lead organizational members, and drive superior and sustainable value creation. The overall idea is that you will know what every manager must absolutely know about managerial accounting. And that you can readily apply the acquired knowledge and skills to solve real-world, strategic problems. Most importantly, however, we identify likely applications to your career as a manager and leader in your firm and in society.

To this end, the course relies on latest research and best practices to cover the main roles and uses of accounting information in business. In particular, the first part of the course (i.e. strategic decision-making) considers the design of cost accounting systems to get strategic information to evaluate profitability and elaborates on the differences between traditional and activity based costing systems, and on other recent costing systems like time-driven activity based costing and cost to serve models. We also deal with strategic decision-making topics such as theory of constraints. In the second part (i.e., strategy execution), the implementation of planning and control systems that align the decisions of individuals in the firm with strategic objectives of the firm is discussed. The following topics are covered: budgeting, strategy map & balanced scorecard and economic value added (EVA).

After completing this course, you’ll be able to:

  • Rely on a sound basic literacy in managerial accounting and its strategic use. Literacy refers to both “reading” (understanding) and “writing” (doing). Therefore, the course emphasizes and trains you in two aspects: the sound conceptual understanding of the fundamentals of managerial accounting and the clever application of the discipline’s essential tool kit;
  • Appreciate that managerial accounting is about much more than numbers. Yes, it is highly quantitative, but it does not only refer to mind-boggling number crunching and other consciousness-enhancing stunts. Rather, it is “the forgotten leadership discipline”. This is so because accounting numbers like revenues, costs, and profits do not manage themselves – people manage them, and people are managed with them.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples and real-world applications in various industries;
  • Through short structured assignments, business cases and simulations, you will be able to absorb and master the course material in manageable pieces;
  • Through role playing sessions where you will present your key decisions to the board of directors of the case company (a role that is played by the lecturer).

Course holder:
Prof Dr Kristof Stouthuysen

Insurance Challenge


Why you need this course:


Insurance is all about risk, risk awareness, and risk protection. So, if you think that risk management is important in the financial industry, then this course is important for you.

The function of insurance in the economy is twofold. First, insurance companies protect individuals and firms from adverse events. Second, insurers are capital accumulators in the economy, investing the premiums paid by the policy holders. In fact, insurance companies are amongst the largest asset managers in the world.

The objective of the course is to bridge the theory and practice of the insurance industry through the Vlerick Insurance Challenge. Over four rounds of decision making, the challenge depicts a realistic business simulation where you will place managerial decisions under uncertain macroeconomic and financial conditions.

After completing this course, you’ll be able to:

  • Explain the nature of the insurance business;
  • Classify the different business lines and operations of an insurer;
  • Asses the risk management of insurers;
  • Appraise the balance sheet of an insurance company

You’ll obtain a hands-on learning experience:

  • Through team work where you will be grouped as a “management team”, each team representing an insurance company
  • The simulation produces a realistic set of market variables that affect insurers;
  • The teams make their decisions under uncertainty macroeconomic, financial, and weather conditions. The teams experience the implications of their decisions;
  • The knowledge required to manage an insurance company will be co-developed by the professors and the students;
  • The participants will them have the unique opportunity to apply what they have learnt in the classroom towards managing their insurance company.

Course holder:
Prof Dr David Veredas

Advanced Asset and Portfolio Management


Why you need this course:


This course starts with a view on active asset management. What does an asset management company look like? Who are the stakeholders? A conceptual course on active management gives insight in key concepts like the information ratio, the importance of the number of independent bets and how skill can influence your success as an active manager. The second course is more technical and provides a deep dive in the Black-Litterman model. We start from the formulae and gradually move towards a practical implementation in excel.

The course on behavioural finance provides insight on how investor psychology interferes with optimal decision making, how to avoid behavioural mistakes and how to benefit from other investors’ behavioural mistakes. A combination of practical interactive examples and a testimony of a quant fund manager provides further insight in how Behavioural Finance can be applied in real life.

We will also explain the different investment styles combined with testimonials from highly experienced experts in fundamental equity and small cap management.

Furthermore, we will take a deep dive into the fixed income market. Here also, technical courses are combined with testimonials from highly experienced bond managers from the government bonds space, to corporate bonds and unconstrained bond management.

The session on balanced portfolio construction will give more insights into the difference between institutional clients and private clients. A case on life-cycle investing as a multi-asset solution will illustrates an application of balanced portfolio management.

We will also focus on a very specific way to build investment portfolios. A pure risk-based approach will be presented. You will dive into some very specific risk-based portfolios and learn to appreciate their mathematical and practical properties. Hands-on practice in excel will provide further support. A testimonial from a quant fund manager applying these strategies in real life and an interactive session focused on an insurance case will close this course.

After completing this course, you’ll be able to:

  • Understand how the asset management industry works and what private and institutional clients’ needs are;
  • Formulate an investment philosophy as the basis of sound investment strategies;
  • Distinguish between different investment styles;
  • Identify, avoid and benefit from behavioural pitfalls;
  • Build investment portfolios using sophisticated techniques.

You’ll obtain a hands-on learning experience:

  • Through numerous testimonies by 5 experienced visiting professionals with proven outstanding performance track records
  • Through intense interaction with the two teachers, both of which have leading positions in the asset management industry
  • By combining theoretical courses with hands-on exercises in excel

Course holder:
Prof Dr Jan Longeval
Mr Frederiek Van Holle

Careers in Finance: The Talks


Why you need this course:


A key reason why students pursue a business school education is to land their dream jobs – yet it is often hard to have a comprehensive overview of the wide range of possible job opportunities and how to get access to some high-profile jobs, like becoming a CFO or an investment manager in private equity.

This course entails a large number of guest lectures/practitioners’ presentations that provide not just insightful content but mainly zooms in on career issues. It is supported by and co-organized with Vlerick’s Career Centre. While the exact topics vary over the years, we typically organize The CFO Talks, The Investor Relations Officer Talks, The Banker Talks, The Investment Banker Talks, The Private Equity Investor Talks, The Consultant Talks, The M&A advisor Talks, The Asset Manager Talks, The Hedge Fund Manager Talks, and How to Apply in London.

After completing this course, you’ll be able to:

  • Develop further insight in personal career ambitions – what kind of jobs are out there, which positions and industries are (not) appealing to me, and what are routes to land my dream job;
  • Design an appropriate career track and strategy;
  • Appraise the importance of networking;
  • Compare finance theory and practice.

You’ll obtain a hands-on learning experience:

  • Through a multitude of testimonials, not only talking about current challenges in various fields of finance but mainly focusing on career-related matters;
  • By solving and presenting a M&A case;
  • By networking with company representatives and alumni.

Course holder:
Prof Dr Wouter De Maeseneire

Action Learning

London Finance Trip


Why you need this course:


For many finance students, London is one of the desired places to build their professional careers. This is the location where far-reaching decisions are taken regarding asset & wealth management as well as major corporate finance transactions, including M&A, IPOs, leveraged buyouts, spin-offs & divestitures and venture capital investments. This one-week trip provides you with an intensive immersion in the vibrant atmosphere of the City through a mix of visits to top-tier companies and financial institutions, fascinating talks, networking, career advice and sightseeing.

After completing this course, you’ll be able to:

  • Describe and critique how financial institutions and markets operate;
  • Compare finance theory and practice;
  • Critically read the financial press and interpret corporate financial communication;
  • Develop further insight in personal career ambitions;
  • Appraise the importance of networking.

You’ll obtain a hands-on learning experience:

  • Through a multitude of company visits and tasting the unique London atmosphere;
  • By solving and presenting a business case;
  • By networking with company representatives and alumni;
  • By experiencing a trading room simulation.

Course holder:
Prof Dr Wouter De Maeseneire

Amsterdam Finance Trip


Why you need this course:


Next to major financial hubs like New York and London, Amsterdam also provides rich job opportunities for finance profiles. Here you can find the headquarters of major institutions like ING and ABN Amro, fintechs such as Adyen and Flow Traders, large pension funds and multinationals, strategy consultants, M&A boutiques etc. It is the place where many MFM candidates seek and find great job opportunities. This one-day trip gives you a taste of what Amsterdam has to offer through a combination of company visits, tackling a corporate finance case, hearing about jobs & internships and networking.

After completing this course, you’ll be able to:

  • Compare finance theory and practice;
  • Develop further insights into personal career ambitions;
  • Appraise the importance of networking.

You’ll obtain a hands-on learning experience:

  • Through a multitude of company visits and being exposed to the Amsterdam vibes;
  • By solving and presenting a business case;
  • By networking with company representatives and alumni.

Course holder:
Prof Dr Wouter De Maeseneire

Investment Research Challenge (IRC)


Why you need this course:


This course is not a traditional course but a real challenge. It will require you to rely on various skills that you’ll learn throughout the MFM programme. The assignment consists out of writing a sell-side analyst report for an assigned company and presenting these findings to a jury of experts. You’ll participate in guest lectures from the buy as well as the sell side will and a company presentation by the CFO of the company.

After completing this course, you’ll be able to:

  • act as a sell-side equity analyst;
  • write a report that meets the level required by professionals in the industry;
  • Present and defend your findings in an appealing and convincing way.

You’ll obtain a hands-on learning experience:

  • Through this fully action-oriented course, given that it only includes some lectures by professionals in the sector and mainly consists out of writing a sell-side analyst report, providing a clear recommendation for investors to either buy or sell shares of a particular company.

Course holder:
Prof Dr Sara Ain Tommar

IMEx – Integrated Management Exercise


Why you need this course:


As closing course of the programme, its goal is to emphasize the integration between the management of the different functional domains on an operational, tactical and strategic level. The knowledge from previous courses (e.g. Operations and Supply Chain Management, Corporate Finance, Negotiation Skills, Strategic Management, Financial and Managerial Accounting, Marketing Management) will be applied through managing a fictious company.

You will be working in a team and compete against other teams on economic, social and environmental metrics (the triple bottom line) during the first three years after a crisis. A strong performance will make you the leader of the industry, while a weak performance might eventually lead to bankruptcy.

After completing this course, you’ll be able to:

  • Apply techniques and concepts from the entire program in a real-life setting;
  • Develop a strategy for a company and take operational decisions based on that strategy;
  • Manage a company by considering the objectives of multiple stakeholders.

You’ll obtain a hands-on learning experience:

  • By making decisions in a competitive, dynamic and interactive environment;
  • Through working together in a team as well as competing against other teams;
  • By receiving quick and hands-on feedback on your performance.

Course holder:
Prof Dr Bjorn Cumps
Prof Dr Behzad Samii
Prof Dr Ann Vereecke

Banking Game


Why you need this course:


Banks are an essential element of the financial system. Banks provide access to financial markets and are a key source of credit and investment income for households, businesses and governments. Managing a bank, in order to generate sustained profits, presents many challenges from a financial management perspective. In this course you will learn about the decision-making strategies that banks can follow to balance risk and return and in turn maximise long term shareholder value.

In a small group you will have the opportunity to put this learning into practice using the Vlerick banking simulation game. This simulation allows you to make a range of financial management decisions, including the scale of your deposit taking and lending activities, marketing expenditures and investments in various financial markets (e.g. stocks and derivatives). In addition, the simulation has a competitive element with you competing against rival banks on price, quality and brand image.

After completing this course, you’ll be able to:

  • Understand the financial management decisions that are made by banks and how different decision strategies can affect profits, risk and shareholder value;
  • Apply a knowledge of financial decision making to four different banking sectors: retail, commercial, private and investment;
  • Examine how bank financial management decisions are affected by regulation (Basel) and competition with other banks;
  • Formulate a strategy for creating shareholder value within a full service (universal) bank.

You’ll obtain a hands-on learning experience:

  • The course is centred around a realistic banking simulation game. You will form teams of 4-5 people and create a bank for the game. You will be competing against rival banks to generate a strong financial performance and share price, while at the same time ensuring that you do not take excessive risks.
  • The course is delivered through lecture sessions that blend theory and practice, coupled with time to play the game and present on your performance at the end. The lecture sessions are often delivered by experts who combine an academic knowledge of banking with experience working in banks..

Course holder:
Prof Dr Simon Ashby

Management Skills

Negotiating to create value


Why you need this course:


We negotiate all the time, both in a professional and a personal capacity. Negotiation lies at the heart of doing business, selling, leading teams, managing and influencing people and resolving differences. Yet few people are able to negotiate effectively. In this course we situate negotiation as essentially a decision-making process in which we engage other people to meet our key interests through give and take. We further explore its three core dimensions, i.e., people, content and process as well as different negotiation strategies for different situations. Overall, the focus is on two key competencies in negotiation, i.e., to create and claim value.

After completing this course, you’ll be able to:

  • Distinguish between the taking of positions and the exploration of interests in negotiation
  • Apply creativity to find integrative solutions to difficult negotiation situations
  • Communicate more effectively in negotiation
  • Prepare better for future negotiations
  • Manage the three dimensions of negotiation more consciously

You’ll obtain a hands-on learning experience:

  • Through a series of simulations, exercises and cases that increase in complexity over the course

Course holder:
Prof Dr Barney Jordaan

Strategic Management


Why you need this course:


Strategic management decisions are crucial for the long-term success and the survival of firms. From the perspective of a financial manager it is thus of utmost importance to understand and critically evaluate the strategy of a firm in order to make multifaceted investment decisions, such as M &A decisions from a corporate perspective, investing private equity or venture capital, buying shares of a firm, to name just a few. When becoming an active shareholder of the firm, the financial manager even has some scope for actively designing the strategy of a firm.
This course aims to equip future financial managers with the necessary tools and thinking to critically evaluate a firm’s strategy from an outside perspective. Starting from the most common strategic tools and frameworks, the course then moves on to specific strategic aspects from various areas of activities of future financial managers, like M&A, IPOs and equity analysis.

After completing this course, you’ll be able to:

  • Structure your strategic analysis
  • Critically evaluate existing strategies from an outside perspective
  • Make recommendations on how to improve the strategy
  • Substantiate your financial forecasts and decisions with strategic aspects

You’ll obtain a hands-on learning experience:

  • By working on case studies
  • By discussing real-life and current examples
  • By tackling and defending your own strategy assignment

Course holder:
Prof Dr Kerstin Fehre

Entrepreneurship

 
Why you need this course:


Today, entrepreneurship has evolved beyond the classic start-up notion to include companies and organizations of all types, old and new; small and large; fast and slow growing; private, not-for-profit, and public.

In this course we focus on the tasks/skills that entrepreneurs typically complete/use in their journey towards success. With this in mind, this course aims to give you insights into the approach entrepreneurs use to identify opportunities and build new ventures; the analytical skills that are needed to implement this approach; and the background knowledge and managerial skills that are needed for dealing with issues involved in starting, growing, and harnessing the value of new ventures. First and foremost, however, entrepreneurship is about action. Hence our approach is based on the primary objective of having you experience entrepreneurship.

After completing this course, you’ll be able to:

  • Explore and identify new venture opportunities in a more systematic way;
  • Understand the importance of a business model for new venture creation;
  • Evaluate the viability of a new venture idea;
  • Understand how to finance a new venture;
  • Develop and present a business case for a new venture.

You’ll obtain a hands-on learning experience:

  • By tapping into entrepreneurial experiences as much as possible In order to maximize your learning regarding the process of entrepreneurship.
  • By providing hands-on learning on what it’s like to actually start a company.
  • By relying on two main resources, in order to contextualize and make some sense of all the entrepreneurial stories we will be discussing:
    • The Vlerick Business Creation Toolpack: http://toolpack.vlerick.com/.
      This tool pack should give you an overview of the main steps and principles to be followed when setting up a venture. The website also lists several relevant readings, interesting websites and insightful videos. We expect you to read the website in detail and check out some additional material mentioned on the website.
    • The New Venture Proposal Blueprint which will be included in your course package.

Course holder:
Prof Cedric Donck

Leadership Development Seminar

 
Why you need this course:


For this course we’ll take you off campus for 3 days and focus on leadership development and the people skills needed in the digital age. Central to the approach is the concept of ‘learning by doing’. You’ll get an in-depth opportunity to assess your own skills profile in an active environment, rather than just thinking and talking about your skills. You’ll receive some inspiring frameworks to guide and develop your competencies. You’ll also learn how to optimize your teamwork.

After completing this course, you’ll be able to:

  • Enhance your personal and professional growth by developing a number of important competencies, both on the individual level (eg knowledge of your own cognitive and interaction style) and the professional level (eg presentation skills, brainstorming skills, communication skills, giving and receiving feedback, intercultural awareness)
  • Use some basic theoretical frameworks, practical information and hands-on experiences to reflect on and manage group dynamics and interaction between people

You’ll obtain a hands-on learning experience:

  • By experiencing the theory through working on a real business case and pitching your solution as consultants to the client company
  • By reflecting on the team processes while working on the problem, with the help of coaches and the theoretical frames provided

Course holder: Prof Dr Karlien Vanderheyden

Career Skills

 
Why you need this course:


During your Masters at Vlerick you’ll be confronted with a wide range of career opportunities. To help you make the right career choices, we’ll work on a set of competencies that are critical for career success in today’s work environment. Specifically, we’ll start from 3 crucial questions:

  • What is my ambition? What are my basic values and energy drivers?
  • What are my abilities? What am I good at?
  • How do I land a job in line with my personal aspirations and needs?

In this course you’ll gain a better understanding of the labour market, experience the importance of networking, and get inspired by career experiences of alumni. We’ll discuss and help you prepare for the different phases in the job search process. You’ll learn how to make your application stand out, practise online ability assessments, and get personal feedback based on assessment centre simulations and mock interviews with professional recruiters.

After completing this course, you’ll be able to:

  • Pitch your strengths and talents, clarify your career values and energy drivers, and match them with specific jobs and company cultures
  • Effectively prepare for the different stages of the job search process in order to successfully land a job that will give you career satisfaction

You’ll obtain a hands-on learning experience:

  • Through a mixture of in-class sessions, coaching in small groups, and many practical exercises
  • Through exchanges with practitioners and a diverse group of young and senior Vlerick alumni
  • By using the Career Focus Tool, a practical tool that will facilitate your job search

Course holder: Ms Veroniek De Schamphelaere

My Vlerick Development Portfolio (MyVDP)

 
Why you need this course:


Knowing who you are and how this can impact others - one of the key competencies to succeed as a professional today is to be self-aware of your strengths, your points of improvement, and your proficiency in a set of generic competencies that are crucial in today’s business world. Other indispensable generic business skills are to have an open attitude, and the ability to embrace feedback as well as give feedback in a constructive way. In My Vlerick Development Portfolio (MyVDP) we’ll combine both.

Throughout your MyVDP learning journey you’ll not only gain insight into your own strengths and weaknesses, we’ll also challenge you to reflect and act on improvement actions. We’ll do this by means of a 360° assessment, peer feedback, and individual as well as group coaching.

After completing this course, you’ll be able to:

  • Compile a portfolio that will enable you to reflect and be critical of yourself, and help you understand your strengths and weaknesses, not only as you define them but also through the eyes of others
  • Give constructive feedback to peers and receive feedback from peers
  • Take the necessary actions to develop and optimise your potential during your Masters at Vlerick and get support from your peers
  • Describe your learning process, demonstrate the progress you made, and make it visible by taking charge of your own learning

Course holder: Ms Veroniek De Schamphelaere

Presentation Skills

 
Why you need this course:


Communication is an essential component in the business world. Communicating with customers, discussing within teams, presenting business ideas to potential investors, or motivating one’s own workforce – the communication moments are vast. Also, during your Master journey at Vlerick, you will extensively engage in communication. You will constantly work in teams, preparing presentations of case solutions and of class assignments. Soon, you will also present to representatives from companies in various occasions.

Consequently, it is important to better understand the underlying mechanism of good communication. In this course, you will focus on the communicative elements of presentations: from clearly developing messages, embedding them in a stringent and compelling flow, using aids such as slides, as well as successfully delivering them.

After completing this course, you’ll be able to:

  • Develop a presentation flow, with an awareness-creating introduction, a main body with clear messages, and an ending that secures the outcomes;
  • Use slides and other aids as a means of transmitting their messages;
  • Deliver presentations, aware of their individual appearance and connecting with the audience.

You’ll obtain a hands-on learning experience:

  • By trying out your communication and presentation skills in various short exercises;
  • By developing and performing presentations;
  • Through direct feedback on the spot to improve your performance.

Course holder:
Prof Dr Martin Weiss

Boot camp

Gain hands-on experience in one chosen domain, e.g.:

Code Camp: Programming for Business


Why you need this course:


Today, more and more major industries are being run on software and delivered as online services. At the same time, more and more Silicon Valley-style entrepreneurs are overturning established industries with their technology-centered solutions. And so far, things are only accelerating. Organizations are busy digitizing their internal processes, their products and services, or their channels to reach out to customers. These transformation initiatives are in fact a combination of several, small and large scale, software development projects.

You will use Python as the programming language to teach the fundamentals of algorithm development. After you learn the basic syntax and programming skills, you will focus on web development. In addition, you will learn how to code with HTML and CSS, as well as focus on one of the most widely used Python frameworks for web development.

After completing this course, you’ll be able to:

  • Think algorithmically and solve programming problems efficiently;
  • Develop your own dynamic webpage with data collection and storage capabilities, and without being limited by the mainstream website creation tools like WordPress;
  • Develop software with basic functionality to improve their productivity using the very popular and easy-to-learn programming language Python;
  • Appreciate what it really takes to turn an idea into a digital business;
  • Learn how to choose the best approach for a software development initiative.

You’ll obtain a hands-on learning experience:

  • Through exposure to software developers who understand business requirements and business professionals who can code;
  • Through a company’s real-life challenge;
  • Through coaching sessions by the company during the deep-dive challenge, such as Mobile Vikings and In The Pocket;
  • By creating small yet functional programs in Python that you can leverage.

Course holder:
Prof Dr Öykü Işık

Data Science for Finance and Strategy


Why you need this course:


The amount of data available to organizations and individuals is unprecedented, while research predicts a significant shortage of advanced analytics talent, and an even larger shortage of managers and leaders who can make decisions based on data. Companies seeking to maximize use of the available data require finance and strategy professionals who understand data science and know how to use it to solve business challenges.

During this boot camp, you will learn current data and technology challenges of managers and decision-makers, as well as the language, concepts, insights and analytical tools required to deal with them. You will apply the Python programming language and essential machine learning techniques (including data visualization and exploration, predictive analytics, network analysis, natural language processing) to practical exercises and cases. You will also put your coding and analytics knowledge to use through the deep dive challenge at an international strategy consulting or financial services company.

After completing this course, you’ll be able to:

  • Understand the advantages of data science and machine learning methods;
  • Apply the Python programming language for general-purpose programming and solving business cases (no prior programming knowledge required);
  • Comment and contribute more effectively to financial and strategic business challenges in an increasing complex organizational context.

You’ll obtain a hands-on learning experience:

  • By discussing many practical examples and real-life coding exercises;
  • Through guest speakers who are data scientists in the finance and consulting industries;
  • Through a deep dive challenge (organized in the format of a Hackaton) in which you and your team members will collaborate intensively on a real big data challenge a financial service company is facing (e.g. Allianz, a leading insurance company in the world);
  • Through presenting your solutions to the board of directors of the case company (as winners).

Course holder:
Prof Dr Kristof Stouthuysen

Digital Transformation


Why you need this course:


In times where digitisation is radically transforming many industries, incumbent organisations are trying to grasp what the digital age means for their current business model. In sharp contrast with digital natives such as Google, Facebook or Snapchat, many existing enterprises have not been built to compete in this new environment where the digital and physical world are blended seamlessly. But how to survive – and win – in the digital age?

This boot camp focuses on digital transformation, a form of end-to-end, integrated business transformation where digital technologies play a dominant role. You will be addressing questions like: What are the new realities of the digital economy? What does digital innovation and transformation mean for existing companies? How to start a digital transformation and grow digital capabilities over time? How to apply digital technologies and innovation to business models, product attributes and company ecosystem combinations?

After completing this course, you’ll be able to:

  • Understand what digital transformation means for an organization;
  • Recognize different leadership types for digital transformation;
  • Discuss how established companies can respond to digital disruption.

You’ll obtain a hands-on learning experience:

  • By playing the digital transformation leadership game;
  • Through sessions by guest speakers, e.g. from Volvo Group;
  • Through company visits during the Amsterdam trip, e.g. KLM Royal Dutch Airlines;
  • Through a one-week deep dive in real-life transformation challenges at several Belgian companies, e.g. Fednot, Renson, TVH.

Course holder:
Dr Lieselot Danneels

Global Supply Chain Strategy


Why you need this course:


Supply chain activities – inventory management, warehousing, sourcing, and transportation – have been performed since the start of commercial activity. It is difficult to visualize any product that could reach a customer without logistical support. Yet it is only since the last few years that firms have started focusing on supply chain management as a source of competitive advantage. There is a realization that no company can do any better than its supply chain. This becomes even more important given that product life cycles are shrinking, and competition is intense. Supply chain management today represents a great challenge as well as a tremendous opportunity.

Your goal on this course will be to improve supply chain design and planning decisions to benefit the performance of the firm as well as the entire supply chain. You will develop an understanding of the complex interactions between supply chain and other functional areas, particularly marketing and finance.

After completing this course, you’ll be able to:

  • Improve a firms’ strategic and financial performance by effectively managing its supply chain;
  • Make complex supply decisions such as distribution network design, sales & operations planning, or offshoring versus onshoring location decisions;
  • Apply state-of-the-art practices in digital and smart supply chains.

You’ll obtain a hands-on learning experience:

  • Through experiential learning, supply chain simulations, case-based teaching, industry guest speakers, a field trip and a deep dive challenge to advise a real company in their current supply chain challenges.

Course holder:
Prof Dr Robert Boute

Other Teaching Faculty:
Prof Dr Behzad Samii
Prof Dr Ann Vereecke

Strategic Innovation: FinTech


Why you need this course:


What do Alipay, Bitcoin, Klarna, Facebook, Qover and Revolut have in common? They all want a piece of the financial services sector pie, which is facing a fundamental transformation. Not only is digital technology the driver of this change, but the digital transformation also brings in a new attitude regarding user experience and an intense revision of global regulation.

In this industry-focused boot camp, you will zoom in on the emerging ecosystem of collaborative competitors. Digital technology is a major disruptive force in the financial services sector: Incumbent companies such as major banks and insurance companies have woken up to the digital revolution and are experimenting with mobile banking, AI, Bots, Blockchain, Tokens and digital platforms. The goal of this boot camp is for you to build an in-depth understanding of the main FinTech drivers, forces and dynamics in the financial services sector.

After completing this course, you’ll be able to:

  • Interpret the major trends that are shaping today’s financial services landscape;
  • Understand the interplay between incumbents (banks & insurance companies), start-ups/scale-ups, big techs and regulators, and how they engage each other (partner – compete);
  • Master the basics of how technologies like blockchain, AI, digital platforms, mobile apps, etc. work and impact organizational business models;
  • Recognize how the ‘FIN’ part is changing due to ‘TECH’ influences, e.g. the trends in payments, lending, daily banking, insurance, …

You’ll obtain a hands-on learning experience:

  • By discussing and learning from real-life FinTech cases and news articles;
  • By interacting with industry professionals through testimonials and company visits;
  • Through working in teams on a FinTech focused deep-dive case assignment provided by a company.

Course holder:
Prof Dr Bjorn Cumps

Strategic Innovation: Healthcare


Why you need this course:


Healthcare is an important industry and public sector in society requiring specific management methods that fit regulated markets too. Involved industry sectors include biomedical technology, such as medicines, medical devices and diagnostics, as well as enabling technology, such as mobile health (m-health). On the healthcare delivery side, it includes hospitals and health management organisations.

During the boot camp, you will learn how to manage practical clinical and health problems, making use of technological or operational innovation. You will investigate how big data analytic sciences and digitally enabled care delivery processes will alter the way healthcare is delivered, such as the use of advanced biomedical products, hospital procedures and practice styles. In short, you will focus on how to create, implement, embed and sustain innovations in healthcare systems, while always taking a patient perspective and health system view, as opposed to a silo view, as a guide to manage and innovate.

After completing this course, you’ll be able to:

  • Understand the biggest trends, developments and complexities impacting the sector and the key success factors to be active in the health and life sciences field;
  • Design and critically evaluate the innovation and operational strategies pursued by the healthcare ecosystem players, i.e. physicians and hospitals, biopharmaceutical and medical technology producers, and health payers and regulators;
  • Apply fundamental concepts of health economics and value-based thinking (ICER, QALY, etc.) to make business cases and obtain market access for innovative health technologies;
  • Formulate answers to real-world health system problems, currently faced by healthcare ecosystem players, and put them into practice right away.

You’ll obtain a hands-on learning experience:

  • Through a visit to a hospital you will experience the impact of technology in a life sciences lab;
  • By receiving testimonials by health entrepreneurs, public and corporate medical leaders;
  • Through a real management problem to be solved in a hospital or medical industry setting, taking a deep dive to present a solution at the end of the bootcamp to a jury of professors and corporate execs.

Course holder:
Prof Dr Walter Van Dyck
Prof Dr Brecht Cardoen

Strategic Innovation: Renewable Energy


Why you need this course:


To limit global warming, we need to decarbonize our society, starting with a zero-carbon energy system. Part of the solution are renewable energy sources, such as solar energy, wind energy, biomass, and ocean energy. The renewable energy business is fast-growing and becoming mainstream. Corporates increasingly have green energy procurement targets, while citizens organize the supply of their energy consumption individually or collectively.

This boot camp is organized around the real-life challenges that the actors in this energy transition are facing. You will use the management frameworks from other courses, such as strategy, entrepreneurship, finance, and marketing, and apply them to these real-life challenges. We will divide you in multi-disciplinary groups and expose you to the main actors and concepts you need to know to be able to function in this sector.

After completing this course, you’ll be able to:

  • Identify innovative renewable energy solutions;
  • Apply management frameworks to the renewable energy businesses;
  • Develop and present a renewable energy business model;
  • Use renewable energy business jargon.

You’ll obtain a hands-on learning experience:

  • By creating solutions for real-life challenges;
  • Through interaction with guest speakers from different parts of the value chain;
  • Through company visits or a conference visit

Course holder:
Prof Dr Leonardo Meeus

Strategic Innovation: Retail & Marketing of FMCG


Why you need this course:


How can you deliver value to your customers and how can customers deliver value to you in the current FMCG context? You will be introduced to new trends, challenges, and the different stakeholders that are involved in the marketing and retail of fast-moving consumer goods (FMCG). You will improve the effectiveness of your marketing management strategy in creating value for and from their customers, ranging from the market analysis and the formulation of the strategy to the implementation.

After completing this course, you’ll be able to:

  • Apply new trends and technologies in marketing research on FMCG (multi-sensorial research, online communities, social scraping…);
  • Apply strategies & frameworks in FMCG innovation and marketing (customer journeys, omni-channel, e-commerce, mindless consumption, nudging, assortment architecture…);
  • Realize business objectives, keeping in mind a context with an increasing focus on sustainability of all stakeholders involved.

You’ll obtain a hands-on learning experience:

  • Through a deep-dive real-life case and assignments (Delhaize);
  • By visiting companies in Belgium and the Netherlands, e.g. Delhaize, Haystack, Tony Chocolonely, Unilever;
  • Through ‘Academia meets business’ material by Vlerick professors, e.g. customer journeys, customer centricity, omni-channel, e-commerce, mindless consumption, nudging, assortment architecture, multi-sensorial marketing, food marketing, implicit measures, etc.;
  • Through ‘Business meets academia’ sessions by business managers, e.g. innovative marketing measurement techniques, retail dynamics in a food context, retail dynamics in a non-food context, sustainable retail, new product development, etc.;
  • Through small group coaching sessions;
  • Through action-learning workshops at the sites of companies;
  • By delivering presentations for business juries.

Course holder:
Prof Dr Barbara Briers

Strategy Consulting


Why you need this course:


This boot camp aims to equip you with the essential skills as a (junior) consultant in a professional services firm active in strategy consulting. While being trained on these skills, you will have the opportunity to apply them in a real-life case. You will solve a client case together with your project team, following the generic problem-solving method typically used by strategy consulting firms.

You will kick off by being introduced to the consulting industry and the problem-solving method, covering problem identification, problem structuring, problem analysis, and the communication of solutions. You will be exposed in detail to every phase and have the opportunity to practise a series of small exercises and cases.

After completing this course, you’ll be able to:

  • Recognize the problem-solving methodology commonly used in consulting;
  • Structure a problem in order to solve complex problems;
  • Illustrate the (rational) elements of selecting solutions;
  • Compose a sound communication structure.

You’ll obtain a hands-on learning experience:

  • Through a real-life project which presents a problem that may develop into a typical consulting project, e.g. a growth strategy for a roof tile manufacturer, a market entry strategy for a professional service company or the development of a digital strategy for a fast-fashion company;
  • By presenting the solution to the client at the end of the boot camp.

Course holder:
Prof Dr Martin Weiss

Sports Business & Digital Innovation


Why you need this course:


The global sports industry is estimated to be a 1.3 trillion US dollar business*. This business consists of an elite group of professional athletes and organisation with a huge fan-base and media companies broadcasting the athletes activities. Besides this, also a group of mass participants sports can be identified that includes all amateur athletes, organisations and retailers supplying product to them. The sports business is characterised by industryspecific elements such as a very passionate and highly involved consumer base, big investments in human resources and a high level of uncertainty. There is a need for people who understand the do’s and don’ts in this business, and simultaneously, have the management skills to help sports athletes, organisations and other stakeholders to generate business value from athletic performances.

This bootcamp will focus on the business part of the sports industry. It will first introduce the participants to the specific industry. Next, digital technologies have changed the game of the sports business significantly. Hence, a second part of this bootcamp will discuss how digital technologies such as social media, sensors, virtual and augmented reality push this industry further into “over-the-top” customer experiences. In this context, also data, analytics and artificial intelligence is taking an increasingly important role in this business.

After completing this course, you’ll be able to:

  • Understand the industry-specific dynamics and ecosystems in the sports industry
  • Develop and present on-field and off-field innovation in the sports industry based on digital technologies
  • Identify new opportunities for fan engagement using data, analytics and AI

You’ll obtain a hands-on learning experience:

  • Through several company visits, the students will get a practical experience of
    the sports business & digital innovation.
  • By applying their knowledge in two business challenges.

Course holder:
Prof Dr Philippe Baecke


START YOUR VLERICK JOURNEY TODAY

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Prof Bruno Colmant 

Prof Bruno Colmant, key faculty member for Masters in Financial Management

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Tel +32 9 210 92 35
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