in Executive Education according to the Financial Times
for Learning Impact
In today’s dynamic, fast-moving and competitive business world, strategic marketing knowledge and skills are a must-have.
On this 100% online, self-paced programme, you’ll live and learn marketing strategy, get the tools you need to understand your organisation’s approach – and discover how the right marketing can help your organisation stand out. By the end of the programme, you’ll be ready to leap into marketing decisions and projects with confidence.
This programme comprises four modules – each diving into a different aspect of strategic marketing:
This online journey brings together learning formats including videos, interviews, questionnaires, case studies and real-life examples - alongside background reading and questions to help you reflect on your experience.
You’ll have the opportunity to put what you learn into practice and use templates to capture strategic information about your organisation.
You can start Essentials in Marketing at any time – and study wherever and whenever suits you. It takes around 10 to 12 hours to complete the programme and you can split this time over a maximum of three months.
If you’re ready to get involved in your organisation’s strategic marketing approach, this programme is just what you’re looking for. You’ll get to know the competitive market landscape and evaluate your current position. And you’ll develop a unique, customer-focused value proposition. You’ll also gain the knowledge and confidence to build strong relationships with colleagues in marketing – and take an active role in marketing discussions.
In previous editions, we had the pleasure of welcoming participants from companies like: