in Executive Education according to the Financial Times
for Learning Impact
If you’re launching innovative services and products in the B2B market, you know how tough it can be. This four-day programme gives you insights and skills to deal with shifts in the market, competitor activity and increasing customer demands. You’ll learn how to stay relevant – and how to develop a successful go-to-market strategy.
Innovative services and products can be imitated quickly. Price margins are under increasing pressure. And customers are deluged with sales messaging. So how do you create or redefine a marketing strategy in these conditions? Are traditional approaches still valid? And how do you communicate for maximum impact?
Over four days and four modules, the Strategic B2B Marketing programme gives an integrated response to all these questions. You’ll live and learn fresh B2B marketing approaches – and leave ready to take the leap with your own go-to-market strategy.
In previous editions, we had the pleasure of welcoming participants from companies like:
Head of Marketing at Onco DNA
The Strategic B2B Marketing Programme offers a perfect balance between theoretical concepts, case studies and concrete insights that are directly applicable to our daily job. The programme enables the participants to develop solid foundations to build on. I now feel more confident in strategic marketing, and I am able to thoughtfully apply new working methods and reach for the next step in my career.
Service Designer at GLIMPS.bio
I learned how marketing can deeply impact decision-making and business results. It also gave me the right language for collaborating and problem-solving in organisational environments. I can now better map and measure the state of marketing and propositions internally, and I know how to better assess opportunities closer to clients.