The Sales Leadership Programme

Accelerate your sales results


FT ranked logo colour

in Open Executive Education in Belgium and #27 worldwide


former participants


for Learning Impact

As a sales professional, you’re driving the growth of your business. To get maximum growth for your company, you need the right mix of skills and experience.

This five-day programme turns talented sales professionals into exceptional sales leaders. It helps you develop your leadership skills in a sustainable and responsible way – giving you opportunities to accelerate your career, get better results – and lead sales teams to success.

Detailed programme

The Sales Leadership Programme is designed to help you tackle both your own and your organisation’s challenges. You’ll live and learn how to manage, coach and motivate your sales force – so you can leap into a selling strategy and realise top line growth. And you’ll explore your strengths and weaknesses as a sales leader. 

Over two modules, you’ll master the essential skills you need to lead sales teams to even greater success. 

Module 1: Sales Management – Make your sales team more effective  

  • Develop a Sales Management Framework 
  • Dive into go-to-market strategy 
  • Explore key sales motivators 
  • Discover approaches to enhance performance management 

Module 2: Self-leadership – Develop your own unique management style  

  • Analyse your management approach using the Vlerick Cognitive Style Indicator 
  • Learn to deal with different personalities in a professional context 
  • Explore team dynamics and how they impact individual behaviour 
  • Understand yourself – and how self-management helps you lead others 

Why this programme

  • Gain a thorough knowledge of sales management and techniques to motivate your sales force 
  • Map your sales team’s performance and potential  
  • Discover your management style and adapt the way you interact with others 

Who should attend

  • Professionals about to start leading a team of sales reps and/or key account managers  
  • Recently-promoted sales managers who are looking for the right skills, expertise and support 
  • Established sales managers and leaders who want to make an even greater impact  

In previous editions, we had the pleasure of welcoming participants from companies like:

Teledesk Group logo
Unifly logo


Deva Rangarajan

Deva Rangarajan

Visiting Professor of Sales Management

Deva Rangarajan brings a passion for sales and years of experience to his teaching at Vlerick. 

Veroniek De Schamphelaere

Veroniek De Schamphelaere

Lecturer of Human Resources Management

Veroniek De Schamphelaere is an HR expert with extensive practical experience, who advises on process and career development

Karlien Vanderheyden

Karlien Vanderheyden

Professor of Organisational Behaviour

Karlien Vanderheyden focuses on how individuals can impact an organisation’s people, processes and performance.

Get in touch!