Carine Peeters


Carine Peeters, PhD, is Full Professor in Strategy at Vlerick Business School. She delivers hands-on sessions in multiple open-enrollment and company-specific executive education programmes. She also facilitates strategy workshops for corporate clients, and chairs the Area Entrepreneurship, Governance and Strategy of the school. Besides, Carine is involved in actionable research where she works closely with companies to uncover and share best practices in strategy.

The question of how established companies can evolve their strategy to succeed amidst changing market conditions is central to her work. On that matter, Carine has embarked on a major project to study how companies across industries navigate the turbulences linked to the rapid development and diffusion of digital technologies. She has also developed a model and associated scan to assess firms’ adaptive capabilities along five key dimensions.

Before joining Vlerick, Carine worked at the Université libre de Bruxelles - Solvay Brussels School of Economics and Management -, and at Duke University - Fuqua School of Business – in the USA. There she did extensive work on the topic of global services sourcing strategies and delivery models. She studied how companies transform their value chains to take advantage of outsourcing, offshoring, and shared services organizations for business support functions, seeking to understand why some firms are more successful at the transformation than others.

Carine has won several research awards and grants, and her work has been published in high-ranked international journals such as Strategic Management Journal, Journal of International Business Studies, Organization Science, and Organization Studies. She also serves as senior editor for the Management and Organization Review, and is a member of the editorial board of the Strategic Management Journal and the review board of Global Strategy Journal.


Job Title : Full Professor

Management Domain


Teaching in
Online MBA
Executive MBA

Expert in