Fred Lemke


Fred Lemke, Ph.D., MBA, is Full Professor of Marketing & Sustainability at Vlerick Business School and leads management workshops on the interface of marketing, sustainability, innovation, value creation, customer experience, and reputation. He is the Director of the Strategic B2B Marketing Programme; in the Online MBA Programme, Fred is the course leader of marketing. He also holds positions at Newcastle University Business School (Visiting Researcher, marketing), Ghent University (Guest Professor, B2B marketing), and the University of Economics Ho Chi Minh City, Vietnam (Visiting Professor, supply chain management). Since receiving his doctoral degree from Cranfield School of Management, Fred held academic positions at Cranfield School of Management, Henley Business School, University of Strathclyde, and Newcastle University. At Newcastle, he was the School Director of Research as well as Joint Department Head of the Marketing, Operations, and Systems Group. He publishes in practitioner magazines as well as in high impact academic journals (incl. Journal of Operations Management, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, International Journal of Operations & Production Management, Technological Forecasting and Social Change, Supply Chain Management: An International Journal). Fred is involved in externally funded research projects, such as ‘understanding food value chain, network dynamics and consumers’ (EU, Horizon 2020) and ‘enhancing food safety and security of maize and rice in Vietnam’ (British Council Newton Fund). Fred acts as a management consultant for international companies in the areas of strategic marketing and moving from product-focus to customer-centricity. As an expert in marketing and sustainability, Fred speaks frequently on international conferences on topics that impact modern business and society at large. He typically reflects on current business challenges against a supply chain and multiple-stakeholder background.


Job Title : Full Professor

Management Domain
Marketing & Sales


Teaching in
Online MBA
Masters in Marketing and Digital Transformation

Expert in
Customer Experience Management
Value Creation
Corporate Social Responsibility (CSR)
Relationship marketing
Supply Chain Resilience
Reputation and Risk Management