4 myths of digital disruption

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Our research insights translated into added value for you and your organisation Research – either academic or research for business – can only be valuable when shared. That’s why we translate our research into easy-to-read whitepapers focusing on the key insights that are relevant for you as a manager. This way, your organisation can profit directly from the latest research, the newest theories, the expertise of our faculty and much more.

A simple rules strategy

When developing a strategy of simple rules yourself, check them against these guiding principles:

Key insights

  1. Disruption does not hit you overnight, it’s been there for a while.
  2. Your customers don’t want you to change. Talk to customers you don’t have yet.
  3. It’s not going to be helpful for your business to focus on one single player in your search for a disruptor
  4. Be prepared to try and fail – several times if necessary.

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4 myths of digital disruption

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