4 myths of digital disruption

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A simple rules strategy

When developing a strategy of simple rules yourself, check them against these guiding principles:

Key insights

  1. Disruption does not hit you overnight, it’s been there for a while.
  2. Your customers don’t want you to change. Talk to customers you don’t have yet.
  3. It’s not going to be helpful for your business to focus on one single player in your search for a disruptor
  4. Be prepared to try and fail – several times if necessary.

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4 myths of digital disruption

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