What is the right price?

White papers – from theory into action

Our research insights translated into added value for you and your organisation Research – either academic or research for business – can only be valuable when shared. That’s why we translate our research into easy-to-read whitepapers focusing on the key insights that are relevant for you as a manager. This way, your organisation can profit directly from the latest research, the newest theories, the expertise of our faculty and much more.

What is the right price?

6 PATHS OF VALUE CREATION THAT CAN LEAD TOWARD HIGHER PRICING
BY PROF KOEN TACKX
As a business skill the capacity to set prices strategically is one of the most undervalued. In this white paper we discuss the 6 pathways to creating benefits for customers while increasing prices:

  1. Practical
  2. Economic
  3. Peace of mind
  4. Personalised
  5. Social
  6. Societal

Download the white paper

What is the right price?

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