Vlerick Masters in Marketing Management students win 3rd place at the largest collegiate sales competition in the US

Wim Wauters and Jamie O’Gorman – Masters in Marketing Management students at Vlerick Business School – recently took part in the National Collegiate Sales Competition (NCSC) at Kennesaw State University in Georgia (USA). They returned home with no less than 3 prizes, despite tough competition from student teams from US universities who have more exposure to sales courses and more real-life work experience. Not only did they place 3rd in the overall ranking, but they also came in 3rd in the ‘needs identification’ and the ‘product presentation and negotiation’ rounds. Among 73 other participating universities, the two Vlerick students were the only participants studying at a European school.

“Our main goal was to send our students to the States – where sales is highly developed as a field of professional study and career – and have them measure up to the top sales talent there. We are very encouraged by this result, and we’ll continue working toward sales professionalisation through our sales courses and the Sales Club,” says Prof Deva Rangarajan, Director of the Vlerick Sales Expertise Centre.

About the competition

The 3-round competition tests participants’ sales skills, negotiation savvy and ability to adjust to different buyer industries, profiles and unexpected situations. To make the role plays even more realistic, buyers and judges are real-life sales people – account managers, sales VPs, and so on.

Not only does the NCSC provide a highly realistic and competitive venue for sharpening students’ sales skills, it also provides an opportunity for students to network with some of the top collegiate sales talent and sales faculty from the most elite university sales programmes in North America.

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