Trust or Bust

Category: Corporate Events

Building trust and enhancing performance in international settings

Attending a trade fair in Frankfurt, skyping with a supplier in Shanghai, chatting with your Turkish colleague at the coffee machine – these are all examples of crossing cultural borders; situations that could lead to missed opportunities due to blind spots typical in intercultural communication.

Where intercultural competence is lacking, we fail to win trust, lose deals, and seem unable to move our global team forward. Conversely, we build trust through appropriate cultural coding and thus boost our international business success.

Vlerick Business School and Language Institute Regina Coeli have pleasure in inviting you to attend this workshop that will give you the edge in any intercultural business situation.

During the workshopProf Smaranda Boros will first introduce a simple yet powerful cultural coding model to enhance engagement and help to build trust in your international business relationships. Then, Regina Coeli language trainers and Prof Boros will guide you through a business challenge role-play so that you can experience first-hand the improved dynamic of your new trust-enhancing communication skills!

For more information, please contact: [email protected]

We look forward to welcoming you on Thursday 2 July 2015 in Vught!

Kind regards,

Harm Jan Bouwknegt
Managing Director, Language Institute Regina Coeli
Yolande Uylen
Corporate Relations Manager, Vlerick Business School



Vlerick Business School

Trust or Bust: Building trust and enhancing performance in international settings.

Thursday 2 July 2015, 3.30 pm - 6 pm

3.30 pm: Registration & welcome drinks

4 pm: Introduction on reframing and rescripting cross-cultural interaction for better business results, by Prof Smaranda Boros, Vlerick Business School

5 pm: Business Challenge Role-play to practice new skills for trust-enhancing communication across cultures, by Prof Boros and language trainers from Language Institute Regina Coeli

6 pm: Summer shots & cool bites

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

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24 Oct

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