Beyond GDPR: How to use the new personal data regulation to transform your business

Category: Conferences

We invite for you... Mrs. Helena Koning

Technological innovations are fundamentally changing the way individuals and businesses communicate and transact. Consumers purchase goods, send e-mails and pay bills online. While conducting these transactions, they continuously share banking information, contacts, addresses and all others types of data with their counterparties. But how are companies using these data?

The General Data Protection Regulation (the ‘GDPR’) is a complex new set of legislation intended to strengthen and unify data protection for individuals within the European Union. GDPR, which will enter into full force in May 2018.

In this ‘We Invite for You’ session, Mrs. Helena Koning, senior managing counsel Privacy & Data Protection at Mastercard will share the story of MasterCard is leveraging GDPR as a competitive differentiator through its Privacy and Data Protection Program. Following an introduction to the topic by Mr Swastik Mukherjee (Tata Consultancy Services) and Mr Punit Bhatia (ING), Mrs. Koning will elaborate on how organizations can embrace the GDPR as an opportunity to enhance their data practices, increase trust and improve brand value.


6.30 pm Welcome drink and sandwiches
7.00 pm Introduction by Öykü Isik, assistant professor at Vlerick Business School
 7.15 pm GDPR: An IT perspective - Solutions and Approaches for acceleration, by Swastik Mukherjee, lead Data Privacy Benelux at Tata Consultancy Services
 7.30 pm Ten critical success factors for GDPR implementation, by Punit Bhatia, Privacy and Protection Officer at ING and author of ‘Be Ready for GDPR’
7.45 pm Beyond GDPR: How to use the new personal data regulation to transform your business, Helena Koning, senior managing counsel Privacy & Data Protection at Mastercard
8.30 pm Q&A
8.45 pm Closing drink Vlerick Lounge

BIO Helena Koning, senior managing counsel Privacy & Data Protection at MasterCard

Koning Helena Since June 2007, Helena is a senior managing counsel Privacy & Data Protection at Mastercard. In this role, she is responsible for ensuring compliance with the applicable data related laws in Europe, including the EU General Data Protection Regulation, the Payment Services Directive 2 and the e-Privacy Directive, as well as data localization and outsourcing requirements.

Prior to joining Mastercard, Helena worked as senior privacy officer at Standard Chartered and at ADP in Singapore, where she led the Privacy Compliance Program and outreach activities for the Asia Pacific Region. Prior to that, Helena worked as a general counsel at the Dutch Data Protection Authority in the Netherlands, where she managed the legal department responsible for enforcement, litigation and compliance. Helena started her career as an international attorney working in Allen & Overy’s Amsterdam and New York offices, assisting clients with competition law and finance matters.

Helena graduated from Leiden University in business and international law and was admitted to the Amsterdam bar. She is a Certified Information Privacy Professional (CIPP/A and CIPM) and member of the IAPP Asiatic Advisory Board.


This session is sponsored by:

 tata consultancy services - Vlerick Business School


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