Online workshop: Do they love you or just tolerate you?

Category: Webinar

Customer Value Creation for the Digital Age

Do your customers love you? Or are they just putting up with you?

In this age of online relationships, one thing is sure: As well as being a great salesperson, you need marketing skills. Sales, of course, are all about capturing customer value. But to capture this value, you need customers to trust you and to buy into your organisation, its products and services. And this means you need to know how to create customer value too.

In this interactive online workshop we will explore the distinction and interaction between creating and capturing customer value. We’ll explore different avenues for customer-centric growth – with examples and opportunities to consider your own organisation’s needs.

Workshop structure

  • Intro: We’ll look at the difference and interaction between creating and capturing customer value
  • Deep dive: We’ll explore creating a superior value proposition in B2B and B2C – and we’ll investigate platform strategies

Speaker info

Fred Lemke

Prof Koen Tackx
Koen is a Professor of Management Practice at Vlerick Business School in strategy and marketing. His industry focus includes energy, financial services and telecommunications. Koen is passionate about how companies can create value for customers and capture value for their shareholders.


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