Veroniek Collewaert

Doctoral Researcher, Marketing

Her research focuses on improving social responsibility and business sustainability in healthcare.

Lan Li is a Doctoral Researcher in marketing and supply chain management at Vlerick. Her research focuses on how to improve social responsibility and business sustainability in the healthcare industry. She collaborates closely with Professor Fred Lemke.

Before her academic career, she worked as a senior business executive and researcher in Asia, Europe and Australia. She has 20 years of international management experience, which she gained working for four blue-chip companies in different industries.

She has hands-on experience in supply chain management, strategic planning, business, development, project and product management, international trading, sales management, negotiation and change management. Lan has also been a senior business coach, helping executives to develop leadership skills, communication skills, customer service management and working in multicultural environments.

Lan is a visiting lecturer on business economics and international business, a coach for executive business management courses and a university assistant teacher.

Who am I?

  • Doctoral researcher at Vlerick Business School and Ghent University
  • Master in Economics (focus on marketing) at Ghent University
  • Master in Business Administration (International) at the University of Hong Kong
  • Bachelor of Science-engineering (car design) at the Shanghai University of Engineering Science

My expertise

  • Social responsibility
  • Business sustainability
  • Marketing and entrepreneurship
  • Supply chain management
  • Operation management
  • Business economics
  • Corporate governance