Martin Weiss

Associate Professor of Strategy

Furthering corporate strategy in a world of uncertainty and unpredictability.

Martin Weiss’s training and research focuses on business strategy, corporate strategy, adaptive strategy and consulting skills. He explores the broad area of corporate strategy and developing strategies in uncertainty – and his work has appeared in renowned academic journals and books. Before starting his academic career, Martin worked as a strategy consultant for firms including Roland Berger and McKinsey.

At Vlerick, Martin teaches on the Masters, MBA and company-specific programmes. He is the Director of our Brussels-based, full-time MBA programme, co-head of the Strategy in Action Platform – and a member of our Diversity, Equity and Inclusion committee.

Martin has worked as a trainer and coach for Hyundai, Fiat, Volkswagen, Deutsche Telekom, RWE, Generali, Roland Berger and many other companies around the globe. He is a visiting faculty member for many renowned European business schools.

Who am I?

  • Associate Professor of Strategy, Partner and Director of the Full-time MBA at Vlerick Business School
  • Assistant Professor at the University of Erlangen-Nuremberg, Germany (2009-2017)
  • Doctorate and Habilitation in Business Administration at the University of Erlangen-Nuremberg, Germany
  • Consultant at Roland Berger and McKinsey 

My expertise

  • Corporate and business strategy
  • Diversification
  • Adaptive strategy
  • Crisis management and restructuring
  • Consulting skills

Get in touch!

Martin Weiss

Martin Weiss

Professor of Strategy