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Strategy in Action Platform

Connecting, inspiring and empowering strategy executives

Writing the playbook for successful strategy in a turbulent world 

Strategy executives are expected to take the lead and drive their organisation to success. And in today’s rapidly changing and uncertain world, they’re also expected to keep their businesses agile and future-fit. There’s no established playbook for this.

This is why the Strategy in Action Platform exists – to help senior strategists like you devise, shape and execute winning, future-proof strategies that are fit for a volatile world.

Participants

Join a powerful community

Where do CEOs, CSOs, Heads of Corporate Planning, General Managers, Partners and board members go to network, share approaches and access the very latest research? The answer is they meet here, at the Strategy in Action Platform.

The platform is a powerful community of change-makers – and a safe space to share, discuss and take part in thought-provoking events. It’s also a unique source of rigorous academic research and insight that can take your organisation to the next level.

Participants

Research to power your company

Members participate in research that’s both academically robust and practical, with real-life relevance. You help to set the research agenda – and you contribute to it.

We cover topics including building strategic flexibility, strategy implementation and change, thriving through digital disruption, strategic renewal and growth, winning in different business environments – and strategy beyond the marketplace, in governments, society and the planet.

You’ll get practical, actionable insights, frameworks and tools to fuel your company’s strategy.

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Network, explore, deepen your thinking

The platform is organised around three types of activities, all designed to deliver actionable insights for your company.

We hold hands-on workshops twice a year to explore best practice, case studies and experiences. We also invite you to take part in benchmarking activities – and to share your challenges and questions with us.

We connect you to experts – and provide you with relevant, up-to-the-minute research and tools to power your strategy and decision-making.

Recent research

White paper: Strategy in turbulent times

How do you survive a crisis and bounce back? Our strategy experts reflect on the implications of the pandemic for business, share best practice on how to deal with the current situation in the short term – and offer approaches and advice on building strategy for the new normal.

White paper: The three layers of strategy

In today’s complex and turbulent world, traditional models that focus on building a competitive advantage no longer apply. Instead, you need to be flexible and agile – ready to move rapidly from one advantage to the next. And managers who want to build sound business strategy need to think in the present, as well as the near and distant future – all at the same time.

Article: The issues that shape strategy

Companies don’t just compete in markets. They also compete on social and political issues. They might defend the status quo, act as reformers – or perform the role of heroes who are solving an issue. This article identifies the elements of success for each of these non-market strategies. It proposes a framework through which to view the issues – and to identify potential alliances and arenas.

Six Batteries of Change

To deal with continuous transformation, you need to step away from a purely top-down and sequential change process. This toolkit measures your organisation’s energy level in six key areas.

Strategy implementation

Strategy is about making tough choices. These strategy toolkits help your company assess how well you implement customer intimacy, product leadership and operational excellence strategies.

Members

La Lorraine Bakery Group
Metagenics
Minafin
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Dell
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Umicore logo

Expert faculty

Carine Peeters

Carine Peeters

Professor of Strategy

Carine Peeters is a firm believer in boosting company performance through people.

Martin Weiss

Martin Weiss

Professor of Strategy

Martin Weiss furthers corporate strategy in a world of uncertainty and unpredictability.

Kurt Verweire

Kurt Verweire

Professor of Strategy

Kurt Verweire is a specialist in helping companies to develop and implement winning business strategies. 

Kerstin Fehre

Kerstin Fehre

Professor of Strategy

Kerstin Fehre is passionate about strategy and explores the ways organisations make strategic decisions.

Leonardo Meeus

Leonardo Meeus

Professor of Nonmarket Strategies

Leonardo Meeus helps companies to take a broader perspective on strategy.

Filip Abraham

Filip Abraham

Professor of International Economics

Filip Abraham specialises in the impact of developments in business environments worldwide on countries, regions and companies.

Philippe Haspeslagh

Philippe Haspeslagh

Professor of Strategy

Philippe Haspeslagh is a leading academic and international expert in strategic management, governance and mergers and acquisitions.

Participants

Join us

The Strategy in Action Platform is a community of trust, inspiration and empowerment. Join us to be surrounded by senior leaders and high-profile strategists who are eager to learn, be challenged, benchmark and co-create strategy knowledge and best practice.

And if you want to take your membership even further, you can become a platform partner. Partnership allows you to co-create strategy approaches, be acknowledged as a thought leader – and directly influence our focus.

Get in touch

Gregory Lanssens

Gregory Lanssens

Programme Assistant