Michelle Vanassche

Doctoral Researcher, Marketing

Michelle Vanasshche is a Doctoral Researcher at Vlerick. She focuses on the structure and evolution of digital businesses such as Google, Apple’s iPhone, Facebook and Uber. Her work offers conceptual insights and practical advice on digital platforms.

As well as her research, Michelle works with Professors Steve Muylle and Amit Basu to help businesses develop a digital platform strategy. In a series of workshops, they engage with companies to help them create value with a platform model.

Who am I?

  • Doctoral Researcher at Vlerick Business School
  • Master in Artificial Intelligence at KU Leuven
  • Masters in Innovation and Entrepreneurship at Vlerick Business School
  • Master in Management and IT at Ghent University

My expertise

  • Digital platforms
  • Digital strategy
  • Innovation