People who believe their personal data will be accessed no matter what they do tend to share more information online, according to new research by Vlerick Business School.
This 2025 report delves into the career perspectives of 197 graduating master-after-master students. Key findings reveal that graduates prioritise a positive work environment, strong with and ...
What does agentic mean? Let’s start by viewing yourself as a human agent performing marketing tasks, ranging from developing marketing strategies to running campaigns and executing operational ...
In today’s hyper-connected landscape, delivering a standout customer experience means rethinking every step of the journey. That’s where the 7A Customer Journey Framework comes in, an evolved ...