What do a camel, a salmon, a chameleon and an octopus all have to do with strategy? You'll find the answer in the recently published Strategy in Turbulent Times - How to Design a Strategy a ...
More than 100 years ago, American businessman John Wannamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
A century on, many marketing still ...
Ambitious entrepreneurs dream of growing their businesses and achieving success. But are they measuring the right metrics to ensure they are on track? A recent survey conducted among 85 growth ...
When a company claims to be ‘sustainable’, consumers feel this relates to 'circularity’ and ‘naturalness’ and/or ‘social equality’ commitments, according to new research by Vlerick Business ...
Growing your business in a sustainable manner requires focus and, above all, results. But how can you ensure that your employees actively participate in achieving your desired goals? The key to ...
