AI feels unprecedented. Every revolution did.

Learn from history – focus on structural change, not the technology.

Martin Butler

By Martin Butler

Professor of Management Practice

11 May 2026

What if the AI revolution isn’t as radical as it feels? And what if the real story isn’t the technology itself?

From the invention of writing, through to the printing press, the steam engine and the internet, every major technological breakthrough has transformed society, shifted power and reshaped the way people work and live. Each revolution has been disruptive and caused uncertainty.

But the ability to thrive through these changes hasn’t been about the technology that introduced them. It’s been about understanding the structural changes they drive.

This thought-provoking article explores the historical patterns behind technological revolutions – and what they can teach us about adapting to the rise of AI today.

Download the article to gain historical perspective, strategic insight and practical reflections to help you navigate the AI era.

Get in touch!

Sihame Ghaddab

Sihame Ghaddab

MBA Recruitment Manager – (Global) Executive and Online MBA