Brand Religions

Is it time to choose yours?

Frank Goedertier

By Frank Goedertier

Professor of Marketing

26 September 2022

If you’re taking your first steps into brand management, it can be challenging to even know how to start. And there can be a temptation to try to embrace all approaches to brand strategy – or switch between them as you develop your own brand identity.

By thinking of branding as a religion, organisations can find focus externally and internally – which can drive business success.

The big question is, which religion will be best for your organisation?


This white paper gives organisations the ability to consider clearly which brand religion may work for them, and choose a principal approach that provides focus for the rest of the organisation.

Get in touch!